Company Overview
Snapshot
Founded in February 2009 by Nir Greenberg, Natural Intelligence operates with over 500 employees. The company recently announced a strategic partnership with JD Power in March 2026 to launch a next-generation auto insurance marketplace.
Business overview
Natural Intelligence develops intent marketing solutions, leveraging comparison websites to drive high-value customer acquisition for leading brands. The company's core technology focuses on identifying high-intent users without prior brand preference, simplifying decision-making, and building brand consideration. It serves various industries by delivering a strong return on investment for brands, operating within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms.
Strategic signal
In June 2026, Natural Intelligence initiated a restructuring process, including workforce optimizations affecting over 30 employees. This strategic reorganization signals a pivot in response to shifts in the advertising market, aiming to adapt its operational structure to current industry dynamics and maintain profitability.
Log in to access full profile ›Company Intelligence Q&A
- What is Natural Intelligence's primary business model?
- Natural Intelligence operates on a B2B2C and B2B business model, focusing on intent marketing to connect high-intent users with leading brands through comparison websites.
- What significant partnership did Natural Intelligence announce recently?
- In March 2026, Natural Intelligence partnered with JD Power to launch a next-generation auto insurance marketplace, combining their expertise in performance marketing with JD Power's data and intelligence.
- What recent organizational change occurred at Natural Intelligence?
- In June 2026, Natural Intelligence initiated a restructuring process that includes workforce optimizations, in response to shifts within the advertising market.
- When did Natural Intelligence acquire Playgorithm?
- Natural Intelligence acquired Playgorithm in December 2019, expanding its portfolio of acquired companies.
- What was a key strategic focus for Natural Intelligence in the US market?
- In November 2018, Natural Intelligence expanded its presence in the U.S. market by leveraging proprietary search techniques designed to convert high-intent users.