Company Overview
Snapshot
Founded in February 2009 by Nir Greenberg, Natural Intelligence operates with over 500 employees. The company recently announced a strategic partnership with JD Power in March 2026 to launch a next-generation auto insurance marketplace.
Business overview
Natural Intelligence specializes in intent marketing, developing and operating comparison websites that facilitate high-value customer acquisition for leading brands. The company's core technology focuses on identifying high-intent users who have not yet demonstrated brand preference, simplifying their decision-making process, and building brand consideration. It serves various industries by delivering a strong return on investment for brands, operating within the Business Software sector, specifically in Sales & Marketing Solutions, e-Commerce Tools, and Advertising Platforms.
Strategic signal
Natural Intelligence is undergoing a significant operational restructuring, including workforce optimizations, as reported in June 2026. This move, despite the company's reputation for profitability and substantial revenue, signals a strategic adaptation to the current volatility in the advertising market, indicating a proactive effort to streamline operations and maintain competitiveness.
Log in to access full profile ›Company Intelligence Q&A
- What is Natural Intelligence's primary business model?
- Natural Intelligence operates on a B2B2C and B2B business model, focusing on intent marketing to connect high-intent users with leading brands through comparison websites.
- What significant partnership did Natural Intelligence announce recently?
- In March 2026, Natural Intelligence partnered with JD Power to launch a next-generation auto insurance marketplace, combining their expertise in performance marketing with JD Power's data and intelligence.
- What recent organizational change occurred at Natural Intelligence?
- In June 2026, Natural Intelligence initiated a restructuring process that includes workforce optimizations, in response to shifts within the advertising market.
- When did Natural Intelligence acquire Playgorithm?
- Natural Intelligence acquired Playgorithm in December 2019, expanding its portfolio of acquired companies.
- What was a key strategic focus for Natural Intelligence in the US market?
- In November 2018, Natural Intelligence expanded its presence in the U.S. market by leveraging proprietary search techniques designed to convert high-intent users.