Nexxen

Company Overview

Snapshot

Founded in May 2005, Nexxen operates with 51–200 employees. The company secured funding across 6 rounds from 8 investors, raising a total of $72 million. Nexxen was acquired by Tremor International in July 2022.

Business overview

Nexxen is a digital marketing technology company that provides data-driven solutions for agencies and brands. The company leverages proprietary brand-intelligence technology and a cross-channel digital platform to offer insights into target audiences by analyzing real-time and historical content-consumption trends and sentiment across the digital ecosystem. These insights inform media strategies and activation across all channels and devices, aiming to increase ROI on a global scale. Nexxen operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms.

Strategic signal

In November 2022, Tremor International highlighted its use of Nexxen (formerly Amobee) to enhance its programmatic supply. This indicates Nexxen's technology continues to play a strategic role in programmatic advertising, validating its platform's capabilities and its ongoing relevance in the digital advertising landscape post-acquisition.

Company Intelligence Q&A

When was Nexxen acquired by Tremor International?

Nexxen was acquired by Tremor International in July 2022 for $239 million.

Which company acquired Nexxen in March 2012?

Nexxen was acquired by SingTel in March 2012 for $321 million.

Which investors participated in the August 2008 funding round?

In August 2008, Nexxen received funding from Vodafone Ventures and Telefonica Ventures.

What was a key partnership announced by Nexxen in September 2020?

In September 2020, Nexxen announced a global social data partnership with Lotame to enhance social audience activation.