Nexxen

Company Overview

Snapshot

Founded in May 2005, Nexxen operates with 51–200 employees. The company secured funding across 6 rounds from 8 investors, raising a total of $72 million. Nexxen was acquired by Tremor International in July 2022.

Business overview

Nexxen is a digital marketing technology company that delivers data-driven solutions for agencies and brands. The company leverages proprietary brand-intelligence technology and a cross-channel digital platform to provide a deeper understanding of target audiences. By analyzing real-time and historical content-consumption trends and sentiment across the digital ecosystem, Nexxen informs clients' media strategies and activation across all channels and devices, aiming to increase ROI on a global scale. It operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms.

Strategic signal

In November 2022, Tremor International highlighted its use of Nexxen (formerly Amobee) to enhance its programmatic supply. This indicates a strategic integration and leveraging of Nexxen's technology post-acquisition, signaling continued relevance and contribution to the acquiring company's core offerings in the programmatic advertising space.

Company Intelligence Q&A

When was Nexxen acquired by Tremor International?

Nexxen was acquired by Tremor International in July 2022 for $239 million.

Which company acquired Nexxen in March 2012?

Nexxen was acquired by SingTel in March 2012 for $321 million.

Which investors participated in the August 2008 funding round?

In August 2008, Nexxen received funding from Vodafone Ventures and Telefonica Ventures.

What was a key partnership announced by Nexxen in September 2020?

In September 2020, Nexxen announced a global social data partnership with Lotame to enhance social audience activation.