NielsenIQ

Advertising and Marketing

Active Multinational Yokne'am Illit, United States Founded 2021

Nielsen Consumer LLC (NielsenIQ) is a spin-off of Nielsen Corporation's data and analytics branch, Global Consumer Business. NielsenIQ is active in Israel through the acquisition of the Retail AI Platform Provider, ciValue. The R&D Center, now branded as NIQ Activate, continues to develop a SaaS platform, enabling retailers and brands to accelerate growth