Nir Nursery

Company Overview

Snapshot

Founded in January 1983 by Nitzan Nir and Gideon Nir, Nir Nursery operates with 1–10 employees. The company specializes in plant breeding and propagation, notably expanding its market for wax pot plants in July 2017.

Business overview

Nir Nursery specializes in the introduction, breeding, acclimation, development, and propagation of plants, primarily from the Southern Hemisphere, with a focus on Australian varieties. The company's core technology involves developing new varieties of cut flowers, foliage, flowering potted plants, and garden plants. It serves the agriculture and food technologies sector, producing between 500,000 and 1,000,000 rooted cuttings annually, predominantly wax flower varieties.

Strategic signal

In July 2017, Nir Nursery expanded its market for wax pot plants, indicating a strategic focus on growing its presence within the ornamental plant sector. This development signals the company's efforts to capitalize on specific plant varieties and broaden its commercial reach, suggesting a period of market expansion and product specialization.

Company Intelligence Q&A

What is Nir Nursery's primary focus?

Nir Nursery focuses on introducing, breeding, acclimating, developing, and propagating plants from the southern hemisphere, particularly Australia, to create new varieties of cut flowers, foliage, flowering potted plants, and garden plants.

When was Nir Nursery founded?

Nir Nursery was founded in January 1983.

Who are the founders of Nir Nursery?

Nir Nursery was co-founded by Nitzan Nir and Gideon Nir.

What significant distribution partnership did Nir Nursery establish?

In June 2016, Nir Nursery partnered with Danziger to distribute its plant varieties, expanding its market reach.

What was a key market expansion for Nir Nursery?

In July 2017, Nir Nursery expanded its market for wax pot plants.