Novella Innovative Technology
Plant Cell Cultures for Mass Production of Cell Suspension
Company Overview
Snapshot
Founded in February 2022 by Kobi Avidan, Itay Dana, and Shimrit Bar-El, Novella Innovative Technology operates with 1-10 employees. The company has secured $600,000 across one funding round. In May 2026, Novella Innovative Technology raised $16 million to support its mission of enabling companies to insure highly complex tasks.
Business overview
Novella Innovative Technology specializes in plant cell cultures for the mass production of cell suspensions containing desired secondary metabolites. The company's technology eliminates the need for extensive land and water resources, enabling production in controlled, sterile environments. This approach ensures consistent nutritional and biological effectiveness, independent of climate or supply-chain restrictions. Novella operates within the Agriculture & Food Technologies sector, serving markets that require sustainable and efficient production of plant-derived bioactive compounds, including nutraceuticals and pharmaceuticals.
Strategic signal
Novella Innovative Technology is demonstrating significant market traction and strategic expansion. In May 2026, the company secured $16 million in funding, indicating strong investor confidence in its plant cell culture technology. This capital infusion is poised to accelerate Novella's ability to support complex tasks for its clients, signaling a period of intensified growth and broader market penetration for its sustainable and efficient production methods.
Log in to access full profile ›Company Intelligence Q&A
- What was a significant recent funding event for Novella Innovative Technology?
- In May 2026, Novella Innovative Technology raised $16 million to enable companies to insure highly complex tasks.
- What strategic leadership change occurred at Novella Innovative Technology recently?
- In March 2026, Novella Innovative Technology appointed.
- What new product did Novella Innovative Technology launch in 2025?
- In September 2025, Novella Innovative Technology launched Novella Strawberry, a potent whole-cell strawberry ingredient, utilizing its proprietary AuraCell™ technology for enhanced efficacy and sustainability.
- What key partnership did Novella Innovative Technology establish in 2025?
- In July 2025, Novella Innovative Technology partnered with Metaphor Foods to commercialize cell-based natural preservatives for food applications, leveraging Novella's AuraCell technology. This agreement is valued at USD 10 million over seven years.
- When was Novella Innovative Technology founded and by whom?
- Novella Innovative Technology was founded in February 2022 by Kobi Avidan, Itay Dana, and Shimrit Bar-El.