Company Overview
Snapshot
Founded in January 2015 by Oded Pelled, NovoRoll operates with 1–10 employees. The company has secured funding across one round from Silicon Valley Bank. In July 2017, NovoRoll received growth capital from Silicon Valley Bank to enhance its cross-device video advertising platform and support European and APAC expansion.
Business overview
NovoRoll is a Business Software company specializing in Advertising Platforms within the Sales & Marketing Solutions sector. The company provides out-stream video ad units designed to help publishers, SSPs, and ad networks monetize their traffic. Its core technology supports both VAST and VPAID formats, seamlessly integrating with existing ad-serving solutions. NovoRoll serves enterprise and professional services clients in marketing, sales, and advertising, as well as media and entertainment publishers globally.
Strategic signal
In July 2017, NovoRoll secured growth capital from Silicon Valley Bank, signaling a strategic move to enhance its cross-device video advertising platform and fuel international expansion into European and APAC markets. This investment highlights investor confidence in NovoRoll's adtech solutions and its potential for broader market penetration, particularly in monetizing out-stream video formats.
Log in to access full profile ›Company Intelligence Q&A
- What is NovoRoll's primary focus?
- NovoRoll focuses on providing out-stream video ad units to help publishers, SSPs, and ad networks monetize their traffic through high-paying, native, and interstitial video formats.
- When was NovoRoll founded?
- NovoRoll was founded in January 2015.
- How many employees does NovoRoll have?
- NovoRoll currently has 1–10 employees.
- What significant funding did NovoRoll receive?
- In July 2017, NovoRoll secured growth capital from Silicon Valley Bank to enhance its cross-device video advertising platform and support its expansion into European and APAC markets.
- Which markets does NovoRoll serve?
- NovoRoll serves global markets, providing solutions for desktop and mobile ad units.