Company Overview
Snapshot
Founded in January 2015 by Oded Pelled, NovoRoll operates with 1–10 employees. The company has secured funding across one round. In July 2017, NovoRoll secured $2.5 million in growth capital from Silicon Valley Bank to enhance its cross-device video advertising platform.
Business overview
NovoRoll is an advertising technology company that develops out-stream video ad units. The company's core technology helps publishers, SSPs, and ad networks monetize their traffic by introducing high-paying, native, and interstitial video formats. NovoRoll's solution is designed to integrate seamlessly with various ad-serving platforms, supporting both VAST and VPAID formats, and operates within the Business Software sector, specifically focusing on Advertising Platforms.
Strategic signal
In July 2017, NovoRoll secured $2.5 million in growth capital from Silicon Valley Bank. This funding was earmarked to enhance its cross-device video advertising platform and fuel expansion into European and APAC markets. This signals a strategic move towards global market penetration and technological advancement in video advertising solutions.
Log in to access full profile ›Company Intelligence Q&A
- What is NovoRoll's primary focus?
- NovoRoll focuses on providing out-stream video ad units to help publishers, SSPs, and ad networks monetize their traffic through high-paying, native, and interstitial video formats.
- When was NovoRoll founded?
- NovoRoll was founded in January 2015.
- How many employees does NovoRoll have?
- NovoRoll currently has 1–10 employees.
- What significant funding did NovoRoll receive?
- In July 2017, NovoRoll secured growth capital from Silicon Valley Bank to enhance its cross-device video advertising platform and support its expansion into European and APAC markets.
- Which markets does NovoRoll serve?
- NovoRoll serves global markets, providing solutions for desktop and mobile ad units.