NUVIAD

Company Overview

Snapshot

Founded in October 2014 by Rafi Ton and Doron Gez, NUVIAD operates with 11–50 employees. The company significantly expanded its offerings in January 2018 by acquiring the operational assets of RealVu, enabling real-time pre-bid viewability for various advertising stakeholders.

Business overview

NUVIAD provides a marketing solution designed to optimize mobile marketing campaigns for mobile marketers, media buyers, exchanges, and networks. The company leverages advanced algorithmic optimization, analysis, and targeting technologies based on "people knowledge" and big data analysis. Its core product, NUVIAD Express, offers automated ad placement management on mobile apps, allowing clients to define audiences by gender, age, and operating system, create ads, and set budget preferences. NUVIAD operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, utilizing Artificial Intelligence and Machine Learning to serve enterprise and professional services, particularly in marketing, sales, advertising, media, and publishing.

Strategic signal

In January 2018, NUVIAD acquired the operational assets of RealVu, a move that significantly enhanced its capabilities by integrating real-time pre-bid viewability. This acquisition signals NUVIAD's strategic intent to provide more sophisticated and transparent advertising solutions, offering a competitive edge in the mobile advertising market by improving ad performance and trust for local businesses, advertisers, agencies, and trade desks.

Company Intelligence Q&A

What is NUVIAD Express?

NUVIAD Express is a self-service platform that provides automatic management of ad placement for clients on mobile apps in their target location. It allows users to select desired audiences by specifying gender, age group, and operating system, and to set budget preferences for optimal ad performance.

What was the significance of NUVIAD's acquisition in January 2018?

In January 2018, NUVIAD acquired the operational assets of RealVu. This acquisition enabled NUVIAD to offer real-time pre-bid viewability to local businesses, advertisers, agencies, and trade desks, enhancing its mobile marketing solution capabilities.

What technology does NUVIAD utilize for its marketing solutions?

NUVIAD utilizes advanced algorithmic optimization, analysis, and targeting based on "people knowledge" technologies and big data analysis. Its core technology stack includes Artificial Intelligence and Machine Learning to drive its advertising platforms.

When did NUVIAD announce SmaRTB™ Streams?

In December 2015, NUVIAD announced SmaRTB™ Streams, a solution designed for mobile media demand partners.

What product did NUVIAD launch in April 2018 for publishers?

In April 2018, NUVIAD launched Boost For Publishers and inView SSP. These offerings aim to increase publishers' ad revenue by up to 50% using real-time pre-bid viewability.