NUVIAD

Company Overview

Snapshot

Founded in October 2014 by Rafi Ton and Doron Gez, NUVIAD operates with 11–50 employees. The company focuses on optimizing mobile marketing campaigns through advanced algorithmic solutions. A key development for NUVIAD was its acquisition of the operational assets of RealVu in January 2018, expanding its real-time pre-bid viewability offerings.

Business overview

NUVIAD provides a marketing solution designed to optimize mobile marketing campaigns for mobile marketers, media buyers, exchanges, and networks. The company leverages advanced algorithmic optimization, analysis, and targeting, powered by "people knowledge" technologies and big data analysis. Its core product, NUVIAD Express, offers automated ad placement management on mobile apps, allowing clients to define target audiences by gender, age, and operating system, and manage budgets for optimal ad performance. NUVIAD operates within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms, serving Enterprise & Professional Services, Marketing & Sales, Advertising, Media & Entertainment, and Publishing industries.

Strategic signal

In January 2018, NUVIAD acquired the operational assets of RealVu, a move that significantly enhanced its capabilities by integrating real-time pre-bid viewability into its offerings. This acquisition allowed NUVIAD to provide local businesses, advertisers, agencies, and trade desks with more sophisticated tools for optimizing ad placements and ensuring viewability, signaling a strategic expansion in its ad tech solutions and a commitment to improving ad revenue for its clients.

Company Intelligence Q&A

What is NUVIAD Express?

NUVIAD Express is a self-service platform that provides automatic management of ad placement for clients on mobile apps in their target location. It allows users to select desired audiences by specifying gender, age group, and operating system, and to set budget preferences for optimal ad performance.

What was the significance of NUVIAD's acquisition in January 2018?

In January 2018, NUVIAD acquired the operational assets of RealVu. This acquisition enabled NUVIAD to offer real-time pre-bid viewability to local businesses, advertisers, agencies, and trade desks, enhancing its mobile marketing solution capabilities.

What technology does NUVIAD utilize for its marketing solutions?

NUVIAD utilizes advanced algorithmic optimization, analysis, and targeting based on "people knowledge" technologies and big data analysis. Its core technology stack includes Artificial Intelligence and Machine Learning to drive its advertising platforms.

When did NUVIAD announce SmaRTB™ Streams?

In December 2015, NUVIAD announced SmaRTB™ Streams, a solution designed for mobile media demand partners.

What product did NUVIAD launch in April 2018 for publishers?

In April 2018, NUVIAD launched Boost For Publishers and inView SSP. These offerings aim to increase publishers' ad revenue by up to 50% using real-time pre-bid viewability.