Oddity

Personalized Product Recommendations for the Beauty & Wellness Industry

Retail Platforms
Public on NASDAQ on Jul, 2023<br>
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Company Overview

Snapshot

Founded in June 2013 by Oran Holtzman and Shiran Holtzman-Erel, Oddity operates with over 500 employees. The company has raised $457 million across 3 funding rounds from 5 investors. A significant milestone for the company was its public listing on NASDAQ in July 2023.

Business overview

Oddity is a consumer tech company that develops and scales digital-first brands to innovate within the beauty and wellness industries, which are traditionally dominated by offline retail. The company leverages data and artificial intelligence to create tailored product recommendations for customers and to identify consumer needs, subsequently developing beauty, wellness, and tech products to meet those demands. Oddity operates in the Retail Platforms sector, focusing on goods and serving the commerce and retail markets, particularly direct-to-consumer beauty and cosmetics segments.

Strategic signal

In September 2025, Jefferies expressed a bullish outlook on Oddity, citing the growth trajectory of its skincare brand. This analyst endorsement signals strong market confidence in Oddity's strategic focus on AI-driven product development and its ability to capture market share in the competitive beauty and wellness sector, suggesting potential for continued expansion and investor interest.

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Company Intelligence Q&A

When did Oddity go public?
Oddity went public on NASDAQ in July 2023.
Which companies has Oddity acquired?
Oddity acquired Revela in March 2023 and Voyage81 in August 2021.
What was a key analyst's view on Oddity in September 2025?
In September 2025, Jefferies expressed a bullish outlook on Oddity, highlighting the growth of its skincare brand.
What was a notable financial event for Oddity in January 2022?
In January 2022, Oddity received funding from investors including Thomas Tull.
What was the market's reaction to Oddity's stock in August 2023?
Oddity's stock experienced a 22% drop in August 2023, as reported by finance.yahoo.com.
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