Company Overview
Snapshot
Founded in July 2016 by Mickey Balter and Amiram Frish, Oriient operates with 51–200 employees. The company has raised $15 million across two funding rounds from 10 investors. In May 2022, Oriient secured an $11 million Series A funding round, with participation from OurCrowd and Regal Four.
Business overview
Oriient develops an indoor positioning system that functions similarly to GPS, providing accurate and easy-to-deploy navigation within buildings without requiring additional hardware installation. The company's core technology leverages Earth's magnetic field, smartphone readings, and AI to precisely locate users. Oriient focuses on the retail and smart building verticals, enabling enhanced customer navigation experiences and improved facility operations. It operates within the Business Software sector, specifically targeting e-Commerce Tools and Advertising Platforms, and is also categorized under Mobile and Geolocation technologies.
Strategic signal
In April 2022, Oriient announced a strategic partnership with Google Cloud to deliver advanced micro-location services for in-store navigation and proximity marketing. This collaboration is significant as it integrates Oriient's software-only indoor location technology with Google Cloud's extensive platform, enabling retailers to optimize the in-store customer journey and create targeted promotions. This partnership validates Oriient's technology and signals strong potential for broader market adoption and enhanced value proposition for Google Cloud customers in the retail sector.
Log in to access full profile ›Company Intelligence Q&A
- What was Oriient's most recent funding round?
- In May 2022, Oriient secured an $11 million Series A funding round. Investors included OurCrowd and Regal Four.
- What strategic partnership did Oriient announce in April 2022?
- In April 2022, Oriient announced a new partnership with Google Cloud. This collaboration aims to bring cutting-edge micro-location services, including in-store navigation and proximity marketing, to retailers through a joint offering.
- What was the total capital raised by Oriient?
- Oriient has raised a total of $15 million across two funding rounds.
- Which investors participated in Oriient's Seed funding round in April 2019?
- In April 2019, Oriient's Seed funding round included participation from.
- What was Oriient's involvement with Swiss Federal Railways (SBB) in January 2020?
- In January 2020, Oriient was selected by Swiss Federal Railways (SBB) for a collaborative pilot program. SBB invested in testing Oriient's technology as part of a program to find solutions for technological challenges, with pilots concluding in May 2020.