Company Overview
Snapshot
Founded in October 2011 by Daniel Rejzner, Avi Heletz-Sufrin, and Guy Bauman, OurCart operates with 11–50 employees. The company has secured funding across two rounds from five investors, including Nielsen Innovate. In March 2022, OurCart launched its Chop marketing platform, designed to empower CPG brands with first-party data control for in-store sales and digital marketing.
Business overview
OurCart provides AI-powered invoice collection services, leveraging proprietary technology to capture and interpret receipt data. This enables consumer brands, research agencies, and cash-back applications to access comprehensive customer purchase information for in-depth analysis, promotion modeling, and rebate programs. The company's solutions support CPG marketers in collecting offline purchase data to gain insights into shopper behavior across various channels and products, operating within the Business Software sector, specifically focusing on Sales & Marketing Solutions and e-Commerce Tools.
Strategic signal
In March 2022, OurCart introduced its Chop marketing platform, a significant development for the CPG industry. This platform provides better-for-you (BFY) and emerging CPG brands with enhanced control over first-party data, enabling more efficient digital marketing and instant rebates redeemable at any retailer. This move signals OurCart's strategic focus on empowering brands with actionable consumer insights and direct engagement tools, positioning the company as a key enabler for data-driven marketing in the retail sector.
Log in to access full profile ›Company Intelligence Q&A
- What is OurCart's primary offering?
- OurCart specializes in AI-powered invoice collection, utilizing advanced technologies to capture and interpret receipt data. This service provides consumer brands, research agencies, and cash-back apps with comprehensive customer purchase data for analysis, promotion modeling, and rebates.
- When was OurCart founded and by whom?
- OurCart was founded in October 2011 by Daniel Rejzner, Avi Heletz-Sufrin, and Guy Bauman.
- What is the Chop marketing platform?
- In March 2022, OurCart launched its Chop marketing platform. This platform gives CPG companies, particularly better-for-you and emerging brands, greater control over first-party data to drive in-store sales through efficient digital marketing and instant rebates redeemable at any retailer.
- Which investors have participated in OurCart's funding rounds?
- OurCart has received funding from investors including Nielsen Innovate and Pereg Ventures across its funding rounds.
- What was the purpose of the Snapstar app launched by OurCart?
- In December 2016, OurCart launched the Snapstar app to incentivize brand loyalty among grocery shoppers. The app used receipt scanning technology to mine data from grocery receipts, allowing users to earn points for following brands and purchasing their products, which could then be redeemed for rewards.