OurCart Overview
OurCart leverages technologies to capture receipt data. The app helps consumer brands, research agencies, and cash-back apps get fast, cost-effective access to complete customer purchase data for in-depth analysis, modeling promotions, and rebates. OurCart's proprietary, fully automated receipt interpretation service enables the scalable collection and extraction of purchase information from images of receipts, allowing supporting CPG marketers to collect offline purchase data in order to gain insights into shopper behavior across channels and products.
Cumulative Funding Raised Over Time ($)
Latest News
growth-positive
Ourcart Chop Gives CPG Companies Control of First-Party Data to Drive In-Store Sales with More Efficient Digital Marketing and Instant Rebates Redeemable at Any Retailer | Marketing Dive
Ourcart, the global leader in retail receipt processing technology, is introducing its Chop marketing platform to give better-for-you (BFY) and other emerging CPG brands greater control and efficiency in introducing consumers to healthier food and product choices. Chop is a low-cost alternative that enables brands to introduce new products at scale with incentives that can be redeemed at any retail location. It helps brands collect and maintain control of retail consumer data to improve their targeting, digital marketing, and drive repeat purchases. The article highlights the success of Chop in increasing sales velocity for brands like Pop & Bottle. Ourcart has received funding from Nielsen Innovate, Pereg Ventures, and Partam Hightech.
CustomersPartners
growth-positive
https://marketingland.com/nielsen-backed-ourcart-startup-launches-snapstar-app-incentivize-brand-loyalty-grocery-shoppers-199721
OurCart, a startup backed by Nielsens Innovate incubator, has launched a new app called Snapstar. The app uses receipt scanning technology to mine data from grocery receipts and incentivize shoppers for brand loyalty. Users can earn points (in the form of stars) for following brands and purchasing their products. The points can be redeemed for Amazon gift cards or used for sweepstakes entries. OurCart provides individualized data to brands on users buying habits, as well as aggregated data on purchasing patterns. The app currently has 30,000 users in the US and is in an open beta phase. Brands will be able to manage their own awarding of stars once they sign up. OurCarts closest competitors are Ibotta and InfoScout.
Customers
| Sector | Business Software |
Funding
| Total funding | $2.85M |
| Last funding | $1.95M |
| Stage | Mature |
| Rounds | 2 |
| Investors | 5 |
Team Members
5
Employees: 11-50
Web & Social Links
| Website | www.ourcart.com/ |
| Careers | Careers page |
| Google Play | Google Play |
Locations
Elifelet Street 26, Tel Aviv-Yafo, Israel
23 Woodstock St, London W1C 2AB, UK
Photos & Videos
1 item(s)
