OwnID

Company Overview

Snapshot

Founded in July 2021 by Dor Shany and Rooly Eliezerov, OwnID operates with 1–10 employees. The company raised $6.2 million across two funding rounds from three investors, including lead investor Mayfield Fund. In September 2025, OwnID was acquired by Unico IDtech.

Business overview

OwnID develops a passwordless authentication platform that allows websites and applications to integrate biometric phone authentication into existing registration and login forms. This technology provides end-users with a frictionless, multi-factor authentication experience, enhancing security beyond traditional password-based methods. OwnID serves large corporations, including Bayer and Nestlé, aiming to reduce user drop-off rates and increase conversion rates in the Cyber Security sector, specifically within Identity Security.

Strategic signal

OwnID's acquisition by Unico IDtech in September 2025 signals a significant strategic move, allowing Unico to expand its global footprint and integrate passwordless authentication into its portfolio. This acquisition validates OwnID's technology and market position, indicating strong investor confidence in the future of biometric identity verification and its role in enhancing digital security and user experience.

Company Intelligence Q&A

What was the most significant recent corporate development for OwnID?

In September 2025, OwnID was acquired by Brazilian digital identity company Unico IDtech. This acquisition was part of Unico's global expansion strategy, enabling it to add a passwordless product to its portfolio and gain a presence in the U.S. and Israeli markets.

When did OwnID secure its seed funding round?

In May 2022, OwnID raised $6.2 million in seed funding. The round was led by Mayfield Fund, with participation from SAP.

What product did OwnID release for Shopify Plus stores?

In December 2022, OwnID announced the release of Passkeys support for Shopify Plus stores. This feature allows for passwordless login through a free plugin, aiming to reduce user drop-off and increase conversion rates.

Which companies are using OwnID's passwordless authentication platform?

OwnID's platform is used by major brands such as Nestlé, SAP, the NFL, Michael Kors, Bayer, Carrefour, Delonghi, GistMD, and Trackimo.

What is the core technology offered by OwnID?

OwnID provides a passwordless authentication platform that integrates phone biometrics for user authentication, eliminating the need for traditional passwords and offering a more secure and frictionless login experience.