Papaya

growth-positive

Papayas Swing campaign has achieved significant recognition, winning two gold awards at the 2025 Creative Circle Awards in the UK, surpassing well-known brands like Nike and John Lewis. The campaign also earned accolades at the D&AD Awards and secured shortlist spots at the Cannes Lions International Festival of Creativity. Launched in late 2024, the campaign gained widespread exposure in the UK through various media, including a 3D billboard in London. Developed by UK agency Youre The Goods and directed by Nicolai Fuglsig, the campaign encourages adults to embrace play as a valuable aspect of life. Papaya, a global platform for skill-based gaming, is expanding into the UK market, aiming to create an emotional connection with its brand.

growth-positive

Israeli tech company Papaya has launched a major advertising campaign in the UK, marking its entry into the British market. The Play On campaign emphasizes the importance of play in personal development and aims to create a vibrant community. The campaign is being promoted across various platforms, including television, billboards, and social media, and will run until March 2025. Papaya collaborated with top advertisers and agencies, including James Vincent and Dom Goldman, to develop the campaign. The company, which has been successful in the US, plans to expand its operations in the UK and other areas. Papayas platform transforms single-player games into multiplayer experiences and has seen significant growth since its founding in 2019.

growth-positive

Papaya, a Tel Aviv-based gaming company, plans to enter the UK market by the end of 2024. The company, known for transforming classic single-player games into multiplayer experiences, aims to replicate its U.S. success in the UK. Papaya has seen significant growth, boasting over 20 million downloads and 1 million daily users. The UK market presents a unique opportunity due to its centralized nature and cultural acceptance of certain game types. Despite geopolitical challenges in Israel, Papayas global operations remain unaffected, with a focus on expanding its community-driven gaming experiences.

Negative

Skillz, a mobile gaming company, has filed a lawsuit against Papaya Gaming, accusing it of using bots in its skill-based games. This comes after Skillz won a $42.9 million judgment in a patent-infringement lawsuit against AviaGames for similar reasons. The lawsuit alleges that Papaya falsely advertised its games as totally fair and skill-based, when they were actually rigged through the use of bots. Skillz also claims that Papayas games are imitations of its own, with similar objectives and gameplay. Papaya has denied the allegations.

growth-positive

Israeli gaming company PAPAYA has appointed Lital Parush-David as its new VP HR. Parush-David previously served as VP HR & COO at cybersecurity company Perimeter 81 and has experience managing HR operations for a global workforce of over 30,000 employees. PAPAYAs CEO, Oriel Bachar, expressed confidence that Parush-Davids experience will contribute to the companys growth. PAPAYA, founded in 2019, currently has 270 employees, 70 of whom joined in 2023, and boasts 20 million downloads and 1 million daily users worldwide.