Paytag

Company Overview

Snapshot

Founded in January 2022, Paytag operates with 1–10 employees, including co-founder Ori Levi. The company is currently in the Pre-Funding stage, having raised $2 million from angel investors in January 2026, aiming to address friction points in in-store retail.

Business overview

Paytag is a retail technology platform that digitizes the in-store shopping experience. The company's core technology enables self-service shopping by allowing customers to use their phones to scan clothing tags, pay via a dedicated app, and independently remove security tags with an in-store device. Paytag serves the commerce and retail industries, specifically targeting consumer goods, apparel, and distribution channels like supermarkets, with a focus on omnichannel solutions.

Strategic signal

In January 2026, Paytag secured $2 million from angel investors, signaling strong early validation for its retail technology solution. This funding highlights investor confidence in the company's approach to eliminating checkout lines and enhancing the in-store shopping experience, positioning Paytag for further development and market penetration in the retail sector.

Company Intelligence Q&A

What is Paytag's primary offering?

Paytag provides a retail technology platform that enables self-service shopping by allowing customers to scan clothing tags, pay through a dedicated app, and independently remove security tags using an in-store device.

When was Paytag founded?

Paytag was founded in January 2022.

What is the company's employee count?

Paytag currently has 1–10 employees.

Which markets does Paytag target?

Paytag targets the Commerce & Retail sector, including Consumer Goods, Apparel, Distribution Channels, Supermarkets, and Omni Channel retail.

What was a significant recent financial milestone for Paytag?

In January 2026, Paytag raised $2 million from angel investors to address in-store retail checkout friction.