Company Overview
Snapshot
Founded in January 2016 by Lilach Bar-David and Arik Chicotay, Pepper operates with 51–200 employees. The company launched its digital bank in June 2017, offering a smart, transparent, and technological alternative to traditional banking.
Business overview
Pepper provides a smart banking experience, enabling users to manage their money transparently and simply through a 100% mobile, fee-free platform. The company offers daily personal insights and updates across credit card, savings, loan, and investment options. Pepper has developed three mobile applications: Pepper Banking, Pepper Pay, and Pepper Invest, operating within the Fintech & Insurtech sector and serving consumers in the Israeli market.
Strategic signal
In March 2022, Pepper by Leumi announced it would enable cryptocurrency trading, marking a significant first for the Israeli banking system. This move positions Pepper at the forefront of digital banking innovation in the region, signaling a strategic embrace of emerging financial technologies to meet evolving consumer demands and potentially attract a new segment of digitally native users.
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- What is Pepper's core offering?
- Pepper provides a 100% mobile banking experience that allows users to manage their money transparently and simply, offering daily personal insights and updates across various financial products.
- When did Pepper launch its digital bank?
- Leumi launched its digital bank, Pepper, in June 2017, offering a new mobile-first alternative to traditional banking.
- What significant new service did Pepper introduce in March 2022?
- In March 2022, Pepper announced it would enable trading in cryptocurrencies, marking the first time such a service was offered within the Israeli banking system.
- What investment service did Pepper launch in September 2019?
- In September 2019, Pepper launched a fractional shares investing service, expanding its investment options for users.
- What is Pepper's approach to banking fees?
- Pepper offers a fee-free experience for a variety of account transactions, aiming to provide a transparent and accessible banking alternative.