Company Overview
Snapshot
Founded in January 2016 by Lilach Bar-David and Arik Chicotay, Pepper operates with 51–200 employees. The company launched its digital bank in June 2017, offering a smart, transparent, and technological alternative to traditional banking.
Business overview
Pepper provides a smart banking experience, enabling users to manage their money transparently and simply through a 100% mobile, fee-free platform. The company offers daily personal insights and updates across credit card, savings, loan, and investment options. Pepper has developed three mobile applications: Pepper Banking, Pepper Pay, and Pepper Invest, operating within the Fintech & Insurtech sector and serving consumers in the Israeli market.
Strategic signal
In March 2022, Pepper by Leumi announced it would enable cryptocurrency trading, marking a significant first for the Israeli banking system. This move positions Pepper at the forefront of digital banking innovation in the region, signaling a strategic embrace of emerging financial technologies to meet evolving consumer demands and potentially attract a new segment of digitally native users.
Log in to access full profile ›Company Intelligence Q&A
- When did Pepper launch its digital banking services?
- Pepper launched its digital bank in June 2017, offering a mobile-first, fee-free alternative to traditional banking services.
- What significant new service did Pepper introduce in the Israeli banking system?
- In March 2022, Pepper by Leumi enabled cryptocurrency trading, a first for the Israeli banking system, expanding its digital financial offerings.
- What is Pepper's approach to banking fees?
- Pepper offers a fee-free model for a variety of account transactions, aiming to provide a transparent and accessible banking experience.
- What mobile applications has Pepper developed?
- Pepper has developed three distinct mobile applications: Pepper Banking, Pepper Pay, and Pepper Invest, catering to various financial management needs.
- What was the CEO's perspective on banking tools in January 2020?
- In January 2020, Pepper's CEO stated that banks should provide tools for users' financial empowerment, emphasizing the company's focus on user-centric financial management.