Perion Network

Ad Tech Solutions for Brands and Publishers

Business Software
Public on NASDAQ on Jan, 2006
Public on TASE on Nov, 2007
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Company Overview

Snapshot

Founded in November 1999 by Ofer Adler and Yaron Adler, Perion Network operates with over 600 employees. The company has raised a total of $76.7 million across four funding rounds and is publicly traded. In May 2025, Perion Network acquired the AI platform Greenbids.

Business overview

Perion Network provides advertising solutions for brands and publishers, focusing on increasing customer engagement through various ad formats, monetization solutions, and marketing platforms. Its core offerings include Undertone for cross-screen content, Codefuel for optimizing search traffic, MakeMeReach for centralized brand marketing workflows, and Smilebox for photo sharing. The company operates within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms, leveraging Artificial Intelligence to serve the Media & Entertainment and Publishing industries.

Strategic signal

In September 2025, Perion launched "SODA," an AI-powered supply-side technology designed to enhance revenue for publishers and reduce waste for advertisers across web and Digital Out-of-Home (DOOH) channels. This development signals Perion's commitment to leveraging advanced AI for programmatic advertising efficiency and expanding its reach into new advertising formats, indicating a strategic focus on innovation and market leadership in the ad-tech space.

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Company Intelligence Q&A

What new technology did Perion Network launch in September 2025?
In September 2025, Perion Network launched "SODA," an AI-powered supply-side technology aimed at increasing revenue for publishers and reducing waste for advertisers across web and DOOH platforms.
What partnership did Perion Network announce in September 2025?
In September 2025, Perion and Albertsons Media Collective partnered to unlock first-party retail audiences through high-impact display and DOOH campaigns.
What was a key acquisition for Perion Network in December 2023?
In December 2023, Perion Network acquired the Canadian ad-tech company Hivestack.
When did Perion Network acquire Vidazoo?
In October 2021, Perion Network acquired the video monetization platform Vidazoo.
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