Company Overview
Snapshot
Founded in January 2014 by Ofir Pasternak, Persona.ly operates with 11–50 employees. The company specializes in personalized monetization solutions and mobile application distribution, and in February 2018, it joined Adjust's Coalition Against Ad Fraud, signaling its commitment to industry best practices.
Business overview
Persona.ly is a global technology company that provides personalized monetization solutions and mobile application distribution services. It develops smart tools designed to help game and app developers maximize revenues while enhancing user experience. Utilizing proprietary technology, Persona.ly offers advanced tools for in-app advertising and risk-free user acquisition models. The company focuses on end-user experience and data-driven insights to provide a robust targeting and segmentation engine, aiming to increase ROI for its clients. Persona.ly operates within the Business Software sector, specifically targeting the Sales & Marketing Solutions and Advertising Platforms categories.
Strategic signal
In February 2018, Persona.ly joined Adjust's Coalition Against Ad Fraud. This move is significant as it demonstrates the company's proactive stance against fraudulent activities in the mobile advertising ecosystem, aligning with industry efforts to ensure transparency and trust. For investors, this signals a commitment to ethical practices and a focus on delivering high-quality, verifiable results for clients, which can enhance long-term value and market reputation in the competitive ad-tech landscape.
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- What is Persona.ly's primary focus?
- Persona.ly specializes in personalized monetization solutions and mobile application distribution, aiming to help developers maximize revenues without compromising user experience.
- When was Persona.ly founded?
- Persona.ly was founded in January 2014.
- Who founded Persona.ly?
- Ofir Pasternak is the Founder & CEO of Persona.ly.
- What was a key strategic partnership for Persona.ly in October 2016?
- In October 2016, Persona.ly partnered with OGPlanet, a leading publisher of online games, to expand its reach and offer its monetization solutions to a broader audience of gamers and developers.
- What was a significant development for Persona.ly in February 2018?
- In February 2018, Persona.ly joined Adjust's Coalition Against Ad Fraud, demonstrating its commitment to combating ad fraud.