Pixellot

AI-automated Sports Production

Media & Entertainment Technologies
Private
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Company Overview

Snapshot

Founded in March 2013 by Gal Oz, Pixellot operates with 51–200 employees. The company has raised a total of $234 million across 8 funding rounds from 10 investors. In December 2019, Pixellot acquired VidSwap, a game analysis platform, expanding its offerings in the sports technology market.

Business overview

Pixellot develops AI-based automatic sports production solutions for the amateur and semi-professional markets, streamlining the production workflow with unmanned multi-camera systems that automatically follow the action. Utilizing cloud-based artificial intelligence, the company enables sports teams, leagues, and educational institutions to broadcast sporting events that would otherwise lack coverage due to high production costs. Pixellot's technology provides real-time commentary, graphics, highlights, and stats, similar to professional broadcasts, and captures key moments for replays. The company operates in the Media & Entertainment Technologies sector, focusing on digital content distribution and engagement for sports fans, players, and coaches globally.

Strategic signal

In August 2023, Pixellot became an AWS Qualified Software Partner, a significant validation of its technology and market position. This partnership signals enhanced integration capabilities and broader reach for its AI-automated sports video production solutions within the AWS ecosystem, potentially accelerating its penetration into new markets and solidifying its standing among leading sports tech providers.

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Company Intelligence Q&A

When did Pixellot launch its new camera system?
In May 2023, Pixellot launched the Show S3 camera, introducing a new standard in AI-automated sports video production.
What strategic partnership did Pixellot form in China?
In March 2023, Pixellot joined forces with Baidu to revolutionize China's local sports market using AI technology.
Did Pixellot receive any recent funding?
In January 2026, Pixellot raised $35 million in funding from investors including PSG.
What was a key leadership change at Pixellot?
In November 2024, Pixellot named Doron Gerstel as its new CEO.
What significant partnership did Pixellot establish in South Africa?
In June 2021, Pixellot partnered with Supersport to broadcast South African sports, expanding its global reach.
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