Company Overview
Snapshot
Founded in January 2013 by Noam Ben-Zvi, Oded Fossfeld, Zohar Bar-Yehuda, and Ofir Lemel, Placer.ai has grown to over 700 employees. The company has raised $241 million across 7 funding rounds from 28 investors. In August 2024, Placer.ai raised $75 million, reaching a $1.5 billion valuation.
Business overview
Placer.ai provides location-based insights by analyzing foot traffic data from millions of consumers. The company's core technology utilizes a mobile SDK and patent-pending location data-mining algorithms to deliver actionable intelligence on offline behavior. Placer.ai serves various markets, including retailers, municipalities, and hotels, helping them understand churn, trade areas, untapped audiences, and competitive benchmarking. The company operates within the Business Software sector, focusing on sales and marketing solutions, particularly advertising platforms, and leverages artificial intelligence and geolocation sensing technologies.
Strategic signal
In January 2025, Placer.ai announced an 18% workforce reduction, signaling a strategic pivot towards cost efficiency and a more focused growth strategy. This move indicates the company is adapting to market conditions by streamlining operations to ensure sustainable long-term growth and investor confidence.
Log in to access full profile ›Company Intelligence Q&A
- What was Placer.ai's most recent funding round?
- In August 2024, Placer.ai raised $75 million, reaching a $1.5 billion valuation. Investors in this round included Lachy Groom and WndrCo.
- When did Placer.ai achieve unicorn status?
- Placer.ai achieved a $1 billion valuation in January 2022 during a funding round that included investors such as Josh Buckley and Fifth Wall.
- What was the outcome of the Series B funding round?
- In April 2021, Placer.ai raised a Series B round with participation from investors such as Josh Buckley.
- What was the most recent operational change at Placer.ai?
- In January 2025, Placer.ai reduced its workforce by 18% to prioritize cost efficiency and implement a more focused growth strategy.
- When did Placer.ai raise its Series A funding?
- In January 2020, Placer.ai raised a Series A round with investors including JBV Capital and Aleph.