Company Overview
Snapshot
Founded in October 2011 by Ilya Spitalnik and Daniel Zaturansky, Powtoon operates with 51–200 employees. The company has completed 2 funding rounds and acquired Showbox in February 2019.
Business overview
Powtoon is a unified AI video maker that enables teams to transform static ideas into professional visual stories. Its core technology is an "Anything-to-Video" workflow, an AI video generator that converts text prompts, scripts, or documents into polished video content. The platform's creative suite includes AI avatars with multi-language lip-syncing, AI text-to-speech, and text-to-image AI for custom visual assets. Powtoon serves enterprise and professional services, particularly in information and document management and knowledge management, as well as the education sector, operating within the Media & Entertainment Technologies sector.
Strategic signal
In December 2025, Powtoon completed the release of its unified AI video platform for enterprise, an 18-month R&D initiative. This platform integrates advanced AI capabilities from multiple models into a single, secure, and governed environment, addressing AI tool sprawl for global enterprises. This development signals a strategic move to solidify Powtoon's position as a comprehensive AI-native solution provider, enhancing its value proposition for large organizations seeking streamlined, high-impact visual communication tools.
Log in to access full profile ›Company Intelligence Q&A
- What was a significant product development for Powtoon in late 2025?
- In December 2025, Powtoon released its unified AI video platform for enterprise. This platform, the result of an 18-month R&D initiative, integrates advanced AI capabilities from various models into a single, secure, and governed environment to accelerate enterprise transformation towards an AI-native workforce.
- What recognition did Visual Pharma by Powtoon receive in April 2026?
- In April 2026, Visual Pharma by Powtoon was named a finalist in the 2026 LTEN Excellence Awards in the Innovative Design & Solutions category for its MOA Studio, which advances compliant AI-powered scientific communication.
- What acquisition did Powtoon make in February 2019?
- In February 2019, Powtoon acquired Showbox.com, a cloud-based video platform known for its video creation tools, including green screen technology.
- Which investor participated in Powtoon's December 2012 funding round?
- In December 2012, Powtoon secured $600,000 in funding from Startup Minds for its video creation software.
- What strategic partnership did Powtoon announce in May 2019?
- In May 2019, Powtoon partnered with Microsoft to bring video capabilities to Microsoft PowerPoint and Office 365, offering a PowerPoint-to-video solution that allows users to convert presentations into videos with added features like royalty-free footage and animation.