PubPlus Overview
PubPlus is a revenue attribution solution that aims to help publishers maximize content distribution spend, ad revenue, and user engagement. PubPlus aggregates publishers' data into a platform where ad revenue is attributed to the marketing spend, leveraging insights to maximize growth and profit. With PubPlus, publishers can spot and halt underperforming content distribution campaigns and scale the profitable ones in order to raise their return on investment. PubPlus was developed by Pesto Harel Shemesh Ltd.
Latest News
growth-positive
ClearPier acquires adtech startup PubPlus for $60 million CTech
ClearPier, a Canadian adtech company, is acquiring Israeli advertising technology company PubPlus for $60 million. The acquisition is expected to result in growth for ClearPier, with PubPlus remaining an independent company within the ClearPier Group. PubPlus CEO and Co-Founder Gil Bar-Tur will join ClearPiers senior management. PubPlus, which reached $100 million in revenue in 2021, specializes in real-time analysis of content effectiveness and optimization. ClearPier, founded by Sunil Abraham and Jignesh Shah, helps content publishers acquire and monetize audiences. This is ClearPiers largest acquisition in Israel, and the company is considering additional acquisitions in the country in the future.
AcquisitionExpand
growth-positive
PubPlus Launches the PubPlus Lab, Center of Excellence and R&D for Profitable Publishing in the Post-Organic Era
PubPlus has launched the PubPlus Lab, a workshop and center of excellence to support publishers in revenue diversification and paid content distribution. The Lab provides analysis, models, and insights for publishers operating in the paid social and native publishing space. PubPlus Lab is built on the companys own profitable publishing operation and aims to help clients maximize profits and streamline efficiency. The Lab offers R&D capabilities, expert staff, and machine learning forecasting tools. PubPlus emphasizes the importance of revenue diversification for publishers and aims to help them achieve significant gains in the future.
Customers
growth-positive
PubPlus Certified As Snapchat Ads Partner
PubPlus has been certified as a Snapchat Ads Partner, which reflects their commitment to providing publishers with diversified channels for profitable content distribution. The certification allows PubPlus to help advertisers connect with the Snapchat community in new and creative ways, leading to more effective execution, optimization, and analysis of advertising campaigns on Snapchat. PubPlus takes an in-depth, consultative approach to helping publishers use their revenue attribution platform to boost profitability through paid content promotion. This certification is seen as a positive growth opportunity for PubPlus.
Partners
| Sector | Business Software |
Funding
| Total funding | Undisclosed |
| Last funding | Undisclosed |
| Stage | Acquired |
| Rounds | 0 |
| Investors | 0 |
Team Members
2
Employees: 51-200
Web & Social Links
| Website | www.pubplus.com/ |
| Careers | Careers page |
Locations
Lincoln St 20, Tel Aviv, Israel
Photos & Videos
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