PureSight

Digital Parenting Toolbox

Cyber Security
Acquired by Boston Communications Group on May, 2005
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Company Overview

Snapshot

Founded in January 1998 by Royi Cohen, PureSight operates with 11–50 employees. The company secured $3.1M in total capital raised across one funding round from Blumberg Capital. PureSight was acquired by Boston Communications Group in May 2005.

Business overview

PureSight Technologies develops software tools and educational resources to create a safe online environment for children. The company's core technology, based on Active Chat Inspector (ACI) and Active Content Recognition (ACR), helps parents protect their children from cyberbullying, internet predators, and inappropriate content. PureSight serves the consumer market, specifically parents and children, operating within the Cyber Security sector, with a focus on application and website security, leveraging artificial intelligence and machine learning.

Strategic signal

In May 2020, news highlighted that children spending more time online created new opportunities for predators, underscoring the continued relevance and critical need for PureSight's digital parenting tools. This market dynamic validates the company's mission and the ongoing demand for solutions that protect children in an evolving digital landscape.

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Company Intelligence Q&A

When was PureSight acquired?
PureSight was acquired by Boston Communications Group in May 2005.
What is PureSight's primary focus?
PureSight focuses on providing a safe online environment for children through digital parenting tools and educational resources, helping parents protect against cyberbullying, predators, and inappropriate content.
What technologies does PureSight utilize?
PureSight's tools are based on proprietary technologies including Active Chat Inspector (ACI) for identifying and blocking undesirable contacts and discussions, and Active Content Recognition (ACR) for dynamically classifying and blocking undesirable websites.
What products does PureSight offer?
PureSight offers products such as iKEEPER Mobile, SURFIE, and PureSight Multi, designed to provide online safety for children on various devices.
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