Apester

Company Overview

Snapshot

Founded in January 2011 by Moti Cohen and Daniel Zadok, Apester operates with 11–50 employees. The company has raised $18.1 million across 5 funding rounds from 13 investors. In October 2019, Apester launched its Story Strip format, enabling digital publishers to integrate interactive content into articles, aiming to capture younger audiences and enhance monetization.

Business overview

Apester provides an online marketing solution that empowers content creators to boost reader engagement through interactive units. Its core technology leverages a user-sentiment algorithm to guide readers through content, increasing page views per session. The company serves various markets and industries, including digital publishing, content creation, and advertising, operating within the Business Software and Media & Entertainment Technologies sectors.

Strategic signal

In October 2019, Apester introduced its Story Strip format, a significant development for digital publishers. This format, inspired by social media stories, allows publishers to embed interactive content directly into articles, enhancing user engagement and offering new monetization avenues. This move signals Apester's strategic focus on adapting popular social media engagement models for traditional publishing, providing a valuable tool for media companies to attract and retain younger audiences while generating revenue.

Company Intelligence Q&A

What is Apester's Story Strip format?

In October 2019, Apester rolled out the Story Strip format, which allows digital publishers to embed interactive content, modeled after social media stories, directly into their articles to engage readers and offer new monetization opportunities.

When did Apester launch its Story Suite for online publishers?

In August 2018, Apester launched a suite of story features enabling online brands to create Instagram-like stories and integrate them into their websites, aiming to reclaim audience engagement from social networks.

Which prominent magazine partnered with Apester for its annual survey?

In June 2018, Time Magazine partnered with Apester for the third consecutive year to conduct its annual "Person of the Year" survey, leveraging Apester's content embedding capabilities across approximately 1,500 news sites.

Did Apester integrate with GIPHY?

In May 2017, Apester integrated the GIPHY library into its platform, allowing its publisher and advertiser partners to incorporate GIFs into interactive content units to meet consumer demand for dynamic content.

Who joined Apester as president to lead sales and revenue operations?

In December 2016, Charles Gabriel, a former top sales executive at Disney’s. Apester has raised $18 million from investors including Blumberg Capital and Mangrove Capital Partners.