Company Overview
Snapshot
Founded in May 2021 by Henrik Shimony and Omri Shalev, Reeco operates with 51–200 employees. The company has raised $25 million across five funding rounds from six investors. In January 2025, Reeco secured Series A funding from Aleph, signaling continued investor confidence in its AI-based procurement solutions for the hospitality sector.
Business overview
Reeco provides a smart shopping solution tailored for the hospitality industry, serving hotels, event venues, catering businesses, and nursing homes. Its core technology is an AI-based procurement marketplace designed to streamline purchasing processes, offering greater visibility and control over order placement, inventory tracking, culinary operations, and accounts payable automation. The company's platform aims to help purchasing managers save time and money while reducing product waste, operating within the Business Software sector, specifically e-Commerce Tools and Supply Chain solutions.
Strategic signal
In January 2025, Reeco successfully raised $15 million in Series A funding, with participation from Aleph. This significant capital injection validates the market's demand for modernized procurement solutions in the hospitality sector and positions Reeco for accelerated growth and further development of its AI-driven platform.
Log in to access full profile ›Company Intelligence Q&A
- What is Reeco's primary focus?
- Reeco offers a smart shopping solution specifically designed for the hospitality industry, including hotels, event venues, catering businesses, and nursing homes, aiming to help purchasing managers save time and money while eliminating product waste.
- When was Reeco founded and by whom?
- Reeco was founded in May 2021 by Henrik Shimony and Omri Shalev.
- What was a significant funding event for Reeco?
- In January 2025, Reeco raised a Series A funding round, led by Aleph, to modernize hotel procurement.
- What is the total capital raised by Reeco?
- Reeco has raised a total of $25 million across 4 disclosed funding rounds.
- What is Reeco's current employee count?
- Reeco currently has 51–200 employees.