Company Overview
Snapshot
Founded in May 2021 by Henrik Shimony and Omri Shalev, Reeco operates with 51–200 employees. The company has successfully raised $25 million across 4 disclosed funding rounds from 6 investors. In January 2025, Reeco secured Series A funding, led by Aleph, to modernize hotel procurement.
Business overview
Reeco provides a smart shopping solution tailored for the hospitality industry, including hotels, event venues, catering businesses, and nursing homes. The company's core technology is designed to help purchasing managers optimize operations by saving time and money while reducing product waste on every order. Reeco operates within the Business Software sector, specifically focusing on e-Commerce Tools and Supply Chain solutions for enterprises in the United States.
Strategic signal
In January 2025, Reeco raised a Series A round to modernize hotel procurement, indicating strong investor confidence in its AI-based hospitality procurement marketplace. This funding round, led by Aleph, suggests a strategic validation of Reeco's platform, which aims to enhance visibility and control over procurement processes for hotels, covering aspects like order placement, inventory tracking, culinary operations, and AP automation. This signals a significant growth trajectory for Reeco within the hospitality tech market.
Log in to access full profile ›Company Intelligence Q&A
- What is Reeco's primary focus?
- Reeco offers a smart shopping solution specifically designed for the hospitality industry, including hotels, event venues, catering businesses, and nursing homes, aiming to help purchasing managers save time and money while eliminating product waste.
- When was Reeco founded and by whom?
- Reeco was founded in May 2021 by Henrik Shimony and Omri Shalev.
- What was a significant funding event for Reeco?
- In January 2025, Reeco raised a Series A funding round, led by Aleph, to modernize hotel procurement.
- What is the total capital raised by Reeco?
- Reeco has raised a total of $25 million across 4 disclosed funding rounds.
- What is Reeco's current employee count?
- Reeco currently has 51–200 employees.