Company Overview
Snapshot
Founded in April 2014 by Yonatan Loewidt, Roundforest operates with 11–50 employees. The company has achieved significant growth without external venture capital investment, focusing on building a successful product and generating revenue through affiliate marketing.
Business overview
Roundforest is a Business Software company that develops an end-to-end consumer shopping ecosystem designed to help users make informed and rapid purchasing decisions. Leveraging advanced data technology, the company identifies optimal products for customers and provides personalized buying recommendations. Roundforest operates proprietary websites, a native publisher solution, a social shopping community, and email newsletters, serving the online shopping and e-commerce markets. Its core technology includes Artificial Intelligence and Natural Language Processing, applied within the.
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- What is Roundforest's core business model?
- Roundforest operates an end-to-end consumer shopping ecosystem, generating revenue through affiliate marketing by directing users to purchase products and earning commissions. This model supports its proprietary websites, publisher solutions, and social shopping community.
- How does Roundforest assist consumers?
- Roundforest helps consumers make better and quicker shopping decisions by providing highly specific and personalized product recommendations. This is achieved through leveraging advanced data technology across its various platforms.
- What are some of Roundforest's leading consumer brands?
- Roundforest's leading consumer brands include BestReviews.Guide, BestDeals.Today, AskAdam, and Cherry. These platforms collectively reach over 40 million shoppers monthly.
- What is Roundforest's approach to funding?
- Roundforest has achieved significant growth and profitability without raising external venture capital funding, opting to bootstrap the company and focus on product development and revenue generation.
- What was Roundforest's strategy for talent acquisition in February 2018?
- In February 2018, Roundforest planned to double its workforce, seeking talent for roles such as R&D heads, software engineers, system analysts, designers, and marketers. Due to challenges in finding talent in Israel, the company expanded its recruitment efforts overseas, with employees already based in India and Ukraine.