Salt of the Earth

Company Overview

Snapshot

Founded in January 1922, Salt of the Earth operates with 11–50 employees. The company was acquired by Fortissimo Capital in January 2019.

Business overview

Salt of the Earth specializes in a diverse range of high-quality sea salt products, including table salt, gourmet exotic salt varieties, low-sodium options, and seasoning mixtures. The company sources its organic minerals and macro elements from the Red Sea, leveraging the natural evaporation process in the Gulf of Eilat. It serves the agriculture and food technologies sector, focusing on food processing, novel food ingredients, and food trade and services, with a global market reach for both B2B and B2C customers.

Strategic signal

In May 2020, Salt of the Earth introduced a new Mediterranean Umami Powder designed to reduce salt content in snacks. This development signals the company's continued focus on innovative food ingredients that address consumer demand for healthier food options while maintaining flavor profiles, even after its acquisition.

Company Intelligence Q&A

What is Salt of the Earth's primary business?

Salt of the Earth produces a wide range of high-quality sea salt products, including table salt, exotic salt varieties, low-sodium salt, and seasoning mixtures, sourcing from the Red Sea.

When was Salt of the Earth founded?

Salt of the Earth was founded in January 1922.

Who acquired Salt of the Earth?

Salt of the Earth was acquired by Fortissimo Capital in January 2019.

What was a recent product innovation from Salt of the Earth?

In May 2020, Salt of the Earth launched a new Mediterranean Umami Powder aimed at reducing salt content in snacks.

What are some of Salt of the Earth's product offerings?

Salt of the Earth offers a variety of sea salt products, including the branded lines WonderSalt, Salt N Easy, and Umamix, catering to both B2B and B2C customers globally.