Salt of the Earth
Sea Salt Products
Company Overview
Snapshot
Founded in January 1922, Salt of the Earth is an Israeli company with 11–50 employees, specializing in sea salt products. The company was acquired by Fortissimo Capital in January 2019.
Business overview
Salt of the Earth offers a comprehensive range of high-quality sea salt products, including table salt, exotic varieties for gourmet kitchens, low-sodium options, and seasoning mixtures. The company leverages the Red Sea as its primary source for organic minerals and macro elements, utilizing natural evaporation processes in the Gulf of Eilat. It serves global markets within the Agriculture & Food Technologies sector, focusing on food processing, novel food ingredients, and food trade and services, with offerings for both B2B and B2C segments.
Strategic signal
In May 2020, Salt of the Earth announced a new Mediterranean Umami Powder designed to reduce salt content in snacks. This development highlights the company's ongoing commitment to innovation in food ingredients, particularly in addressing consumer demand for healthier food options without compromising flavor, signaling its continued relevance in the food tech industry even after its acquisition.
Log in to access full profile ›Company Intelligence Q&A
- What is Salt of the Earth's primary business?
- Salt of the Earth produces a wide range of high-quality sea salt products, including table salt, exotic salt varieties, low-sodium salt, and seasoning mixtures, sourcing from the Red Sea.
- When was Salt of the Earth founded?
- Salt of the Earth was founded in January 1922.
- Who acquired Salt of the Earth?
- Salt of the Earth was acquired by Fortissimo Capital in January 2019.
- What was a recent product innovation from Salt of the Earth?
- In May 2020, Salt of the Earth launched a new Mediterranean Umami Powder aimed at reducing salt content in snacks.
- What are some of Salt of the Earth's product offerings?
- Salt of the Earth offers a variety of sea salt products, including the branded lines WonderSalt, Salt N Easy, and Umamix, catering to both B2B and B2C customers globally.