Second Nature AI
Personal AI Coaching Platform for Sales Representatives
Company Overview
Snapshot
Founded in October 2018 by Ariel Hitron and Alon Shalita, Second Nature AI operates with 51–200 employees. The company has raised $37.5 million across three funding rounds from seven investors. In October 2025, Second Nature AI secured a Series B funding round led by.
Business overview
Second Nature AI develops an interactive AI-based coaching platform designed for sales representatives. The platform utilizes dialogue-driven training to improve sales performance, facilitate onboarding, support change adoption, and enable channel partners. By analyzing CRM data, the technology identifies performance patterns, defines tailored KPIs, and executes individualized coaching plans through simulated sales conversations and structured feedback. The company operates within the Business Software sector, focusing on IT, R&D & Data Solutions, and Sales & Marketing Solutions, serving enterprise and professional services, as well as healthcare and education markets.
Strategic signal
In October 2025, Second Nature AI successfully closed a $22 million Series B funding round, led by. This significant capital infusion validates the market's confidence in the company's AI-driven sales and service team training platform, enabling further expansion and enhancement of its technology. The funding signals strong growth potential and strategic relevance in the evolving landscape of AI-powered sales enablement.
Log in to access full profile ›Company Intelligence Q&A
- What was Second Nature AI's most recent funding round?
- In October 2025, Second Nature AI secured a Series B funding round of $22 million. The round was led by Sienna VC and Bright Pixel.
- Who are the founders of Second Nature AI?
- Second Nature AI was co-founded by Ariel Hitron, who serves as CEO, and Alon Shalita, who is the CTO.
- What is the core technology behind Second Nature AI's platform?
- Second Nature AI's platform is built on conversational AI, which enables simulated sales conversations and provides structured feedback for sales and service teams.
- Which notable companies are customers of Second Nature AI?
- Second Nature AI's platform is utilized by major brands including Oracle, Zoom, Adobe, Teleperformance, Check Point, and GoHealth.
- When did Second Nature AI raise its Series A funding?
- In January 2022, Second Nature AI raised a Series A investment from Signals Venture Capital, Stage One Ventures, Cardumen Capital, and Zoom's Zoom Apps Fund.