Primis

Jul 9, 2025 ·

www.prnewswire.com

growth-positive

/PRNewswire/ -- Primis, the video discovery platform for publishers and part of the McCann and IPG network (NYSE: IPG), has signed an exclusive partnership...

Primis, a video discovery platform, has entered into an exclusive partnership with Absolute Sports, a global digital media group known for Sportskeeda.com. This collaboration involves integrating Primiss video player across Absolute Sports websites, enhancing user experience and engagement. The partnership aims to provide advanced contextual targeting, seamless demand integrations, and real-time performance insights, thereby unlocking new monetization opportunities for Absolute Sports. Both companies view this partnership as a strategic move to drive innovation and audience-first solutions, ultimately supporting Absolute Sports growth journey.

Partners

Apr 15, 2025 ·

www.prnewswire.com

growth-positive

/PRNewswire/ -- Primis, the leading discovery platform, today announced that it's expanding its partnership with HUMAN Security , a leading cybersecurity...

Primis, a leading video discovery platform, has expanded its partnership with HUMAN Security to enhance its ad fraud defense capabilities. By integrating HUMANs Ad Fraud Defense solution, MediaGuard, Primis transitions from post-bid monitoring to pre-bid filtering, which will help prevent invalid traffic from entering its marketplace. This proactive approach aims to improve transparency, value, and performance for Primiss partners, reinforcing trust in programmatic advertising. The collaboration underscores Primiss commitment to raising industry standards and eliminating fraud in the digital advertising ecosystem. Primis is owned by Universal McCann and The Interpublic Group of Companies, Inc.

Partners

Dec 16, 2024 ·

www.prnewswire.com

growth-positive

/PRNewswire/ -- Primis, a global Video Discovery platform, is pleased to announce the expansion of its partnership with Savage Ventures. Building on the...

Primis, a global Video Discovery platform, has expanded its partnership with Savage Ventures, a Nashville-based investment and advisory firm. This collaboration now includes a portfolio of prominent media sites such as Vice.com, ComicBook, and PopCulture. The partnership aims to enhance the reach and impact of Savage Ventures media portfolio by providing engaging content and innovative video solutions. Since the partnerships inception in April 2023, both companies have focused on growth initiatives to amplify revenue opportunities and deliver premium media experiences. This strategic partnership underscores their commitment to digital media innovation and positions them to lead the future of digital publishing.

Partners

Sep 21, 2022 ·

www.prnewswire.com

growth-positive

Sellers.guide by Primis Announces The State of Transparency Report

Primis, the leading Video Discovery platform, has announced its latest initiative called The State of Transparency. This resource aims to provide insights into the lack of transparency in ad tech, specifically within publishers ads.txt files. The initiative includes industry highlights, seller reports, and a list of domains with errors in implementing ads.txt. The State of Transparency Seller Reports will examine factors such as common direct sellers, intermediaries listed as direct, and resellers listed as publishers. Primis aims to address the lack of transparency in the industry and hold sellers accountable for their actions. The initiative will launch on September 19 and will provide regular analyses and summaries of the data. Primis is owned by Universal McCann and The Interpublic Group of Companies, Inc.

PartnersCustomers

Mar 9, 2022 ·

www.prnewswire.com

growth-positive

Primis Receives TAG Anti-Fraud Certification for the 5th Year in a Row

Primis, the leading Video Discovery platform, has received the Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG) for the fifth year in a row. This certification demonstrates Primis commitment to fighting criminal activity and protecting brand safety in digital advertising. Primis continues to improve its tools and initiatives to address brand safety and ad fraud, including its IVT pre-bid verification tool and integration of ads.txt. The companys Sellers.guide initiative and Wizard tool help publishers clean their ads.txt files and regain control over their inventory. Primis partnership with TAG strengthens its position as a trusted partner for buyers. Primis is owned by Universal McCann and The Interpublic Group of Companies, Inc.

Partners

May 11, 2021 ·

www.globenewswire.com

growth-positive

Primis Launches Sellers.guide, a New Initiative Designed to Bring Greater Transparency to the Digital Media Industry

Primis, a leading Video Discovery platform, has launched Sellers.guide, an initiative aimed at bringing transparency to the ad tech ecosystem. Sellers.guide is an automated tool that compares ads.txt files with sellers.json to provide insights into who is buying and selling inventory. The tool helps publishers optimize their ads.txt files and avoid unauthorized reselling, domain spoofing, latency, and revenue loss. Primis conducted a survey revealing a significant gap between the number of sellers publishers think they have and the actual number. Sellers.guide aims to bridge this gap and improve the maintenance of ads.txt files. The tool offers features such as domain analysis, seller validation, industry benchmarks, and educational resources. Primis is owned by Universal McCann and The Interpublic Group of Companies.

Partners

Mar 16, 2021 ·

www.globenewswire.com

growth-positive

Primis Partners With USA Today For Content Syndication

Video discovery platform Primis has partnered with USA Today to distribute its content across the Primis network. This partnership allows Primis to add high-quality content from USA Today to its video content library. Primis partners with syndication partners to provide publishing partners with a diverse selection of video content. USA Today joins other elite content providers in the Primis network. The partnership aims to connect publisher monetization strategies with high-performance content in relevant topics. Primis is a global Video Discovery platform owned by Universal McCann and The Interpublic Group of Companies. USA Today, founded in 1982, delivers high-quality content through visual storytelling across platforms and is owned by Gannett Co., Inc.

Partners

Feb 23, 2021 ·

www.globenewswire.com

growth-positive

Primis, Video Discovery Platform Selected as Partner for Google Multiple Customer Management (MCM) Program

Primis has been selected as an official partner for Googles Multiple Customer Management (MCM) program. This partnership allows Primis to streamline the number of channel partners they work with and provides new monetization opportunities for its publisher partners. Primis advanced Video Discovery technology exceeded the quality standards required to be part of the MCM program. The company has been ahead of the industry in terms of brand safety and other industry regulations. Primis is a video discovery platform that helps users discover engaging, high-quality video content.

Partners

Dec 1, 2020 ·

www.prnewswire.com

growth-positive

Primis Launches Contextual Advertising and Audience Extension

Primis, a video discovery platform, has announced two new technologies that will enhance targeting for advertisers and provide additional revenue streams for publishers. The technologies aim to improve the video advertising experience while maintaining user privacy. The first technology, contextual targeting, allows advertisers to reach relevant audiences in a cookie-less world by targeting ads based on content provider, page title, keywords, and video category. The second technology, audience extension, enables publishers to monetize their surplus demand across the Primis network and syndicate their video content. Primis aims to provide a superior experience for end users and address the challenges posed by the fall of third-party cookies and growing privacy concerns.

PartnersCustomers

Sep 1, 2020 ·

www.businesswire.com

Primis Expands Partnership with White Ops in Fight Against Fraud to Create a Clean and Trusted Video Supply Chain

May 18, 2020 ·

www.prnewswire.com

growth-positive

Primis, Video Discovery Offers Out of the Box RTB Capabilities

Video Discovery company Primis has announced an upgrade in their monetization, now providing publishers with an Out of the Box RTB tech capability. This upgrade allows publishers to have a full RTB, Server-to-Server integration solution to their own seats at the SSPs. The Out of the Box RTB solution is supported for all devices and all video formats, giving publishers more control over the monetization and better monitoring of their brand. This means more efficient and effective revenue streams along with fully transparent reporting.

CustomersExpand

Mar 12, 2020 ·

www.exchangewire.com

growth-positive

Primis Earns TAG Certified Against Fraud Seal for Third Year Running

Primis has been awarded recertification of the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). This accreditation demonstrates Primis commitment to providing clean and safe video solutions in the advertising supply chain. The certification was achieved through independent validation by a third-party auditor and applies to Primis global operations. Primis adherence to TAGs strict standards shows support for the program and commitment to promoting a safer and cleaner advertising landscape.

Partners

Jan 28, 2020 ·

www.exchangewire.com

growth-positive

Jukin Media Partners with Primis for Content Syndication

Primis has reached an agreement with Jukin Media to distribute Jukins programming across the Primis network. This partnership allows Jukin to extend its reach to new audiences and adds high-quality content to Primis video content library. The collaboration aims to benefit publishers and connect users to relevant and engaging content. Jukin Media is known for curating user-generated content that appeals to various verticals, and their videos have received over 100 billion views on social media. The partnership will allow Jukin to gain millions of impressions across thousands of domains. Both companies value leveraging innovative technology to provide powerful video content.

Partners

Dec 9, 2019 ·

www.prnewswire.com

growth-positive

Primis Partners With Reuters for Content Syndication

Primis, The Video Discovery Platform, has upgraded its partnership with Reuters to distribute Reuters content across the Primis network. This partnership allows Primis to add high-quality news-oriented video content to its library and provide it to its publishing partners. Primis focuses on partnering with publishers that cover business, financial, national, and international topics, and Reuters excels in supplying news content in those areas. The partnership aims to connect publisher monetization strategies with high-performance content in a relevant framework. Primis leverages machine learning technology to serve consumers with video content they are likely to engage with. Reuters, founded in 1851, is the worlds largest multimedia news provider.

Partners

Dec 4, 2019 ·

www.exchangewire.com

growth-positive

Primis to Support ID5 Universal ID

Primis, the video discovery platform, has joined ID5 to support their universal ID solution for improving user recognition in programmatic advertising. This partnership aligns with Primis values and allows them to extend their reach to millions of users each day across thousands of domains. The goal is to connect relevant advertisements to users without relying on invasive third-party cookies. ID5 is committed to building a privacy-first identity solution that empowers publishers to grow sustainable advertising revenue.

Partners

Jan 3, 2018 ·

www.ynetnews.com

growth-positive

Universal McCann's Sekindo rebrands as Primis

Primis, formerly known as Sekindo, is an Israeli technological start-up that offers advanced advertising solutions and technological expertise to publishers. The company has experienced significant growth and expansion, establishing partnerships with over 3,000 websites globally. Primis recognized the increasing demand for video content and the challenges faced by publishers in delivering high-quality video placements. In response, the company invested in unifying their value proposition and providing an all-in-one native video solution. This solution simplifies the process for publishers to become quality video publishers, offering a fully native look and feel, intuitive dashboard, and customizable player. Primis aims to leverage its technology and relationships with websites to make a difference in the native video publishing industry.

PartnersExpand

Jun 24, 2016 ·

tech.co

growth-positive

Sekindo Makes Digital Advertising Easy with All Media

Sekindo, an advertising technology company, has expanded its operations to a new office in New York. The company aims to strengthen its position in the industry and improve customer relations through this expansion. Sekindo, part of Universal McCann, offers a proprietary platform that helps publishers monetize digital content and distribute videos across various platforms. With over 500 direct publisher relationships, Sekindo provides a comprehensive solution for programmatic advertising. The company was founded in 2007 and joined Universal McCann four years ago. The recent expansion has increased the employee count to over 60.

Expand

Jun 1, 2016 ·

www.businesswire.com

growth-positive

Sekindo Expands Its AdTech Operations to the U.S. with the Opening of a New York Office and Key Hires

Sekindo, a digital platform for online video, display, and mobile advertising, has announced the opening of a New York office, marking its first presence in the United States. The company has also hired Michael Farber, a seasoned AdTech executive, as Vice President of US Media. Farber, who previously served as Vice President of Business Development for CPXis programmatic AdTech division, bRealTime, will manage all aspects of Sekindos business development within the US. The move is seen as a significant advance in Sekindos position as a global solution for both advertisers and publishers.

ExpandManagement Changes

Total funding	Undisclosed
Last funding	Undisclosed
Stage	Acquired
Rounds	1
Investors	1

Website	www.primis.tech/
LinkedIn	LinkedIn
Twitter	Twitter
Facebook	Facebook
Careers	Careers page

Employees (range)	51-200
Exact count	97
Team members	4

Confidence	100/100
BI Verification	Yanina Wainscheinker
Registrar ID	513083147
Crunchbase	sekindo
Phone	+97237686440
Last updater	Jenny Sotnik-Talisman
Updater email	jenny.sotnik@sncentral.org
Last update	2023-01-15T00:00:00.000Z
Created	2014-12-08T00:00:00.000Z
Claimed	Yes
Status detail	Acquired by Universal McCann on Jan, 2012

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Primis

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Latest News

Funding

Team Members

Web & Social Links

Locations

Photos & Videos

Primis Business

Sector

Target Customer

Core Technology

Tags (10)

Solutions

Use Cases

Geographic Markets

Primis Financials

Cumulative Funding Raised Over Time ($)

Private Equity Funding

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Primis Lifecycle

Cumulative Funding Raised Over Time

All Events

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Primis Team

Employee Info

Similar Companies

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