Company Overview
Snapshot
Founded in March 2012 by Sagi Gordon and Udi Broyer, SelectMedia operates with 11–50 employees. In January 2021, the company partnered with Protected Media to combat ad fraud in the Connected TV (CTV) space, ensuring high-quality traffic for publishers and advertisers.
Business overview
SelectMedia provides a full-stack advertising technology solution designed for the online publishing ecosystem. The company leverages its proprietary Video Guard Technology to offer advertisers direct access to high-quality video, display, and mobile inventory globally, with a focus on guaranteed quality, viewability, and brand safety. Its comprehensive suite includes video, header bidding display technology, and search capabilities across mobile and desktop, aiming to reduce costs, maximize yield, and expand exposure to new demand sources for its clients in the advertising and marketing sectors.
Strategic signal
In January 2021, SelectMedia announced a strategic partnership with Protected Media to integrate advanced CTV cybersecurity solutions. This collaboration is significant as it directly addresses the growing concern of ad fraud within the CTV market, enhancing transparency and trust in the supply chain. For investors, this signals SelectMedia's proactive approach to market challenges and its commitment to maintaining a high-quality, fraud-free advertising environment, which can drive stronger advertiser and publisher retention and growth.
Log in to access full profile ›Company Intelligence Q&A
- What is SelectMedia's core offering?
- SelectMedia provides a full-stack advertising technology solution for the online publishing ecosystem, offering video, display, and mobile inventory with guaranteed quality and brand safety.
- When was SelectMedia founded and by whom?
- SelectMedia was founded in March 2012 by Sagi Gordon and Udi Broyer.
- What significant partnership did SelectMedia announce in early 2021?
- In January 2021, SelectMedia partnered with Protected Media to combat fraudulent traffic in the Connected TV (CTV) space, aiming to provide validated high-quality traffic for publishers and advertisers.
- What technology does SelectMedia use to ensure ad quality?
- SelectMedia utilizes its proprietary Video Guard Technology to provide advertisers with direct access to high-quality video, display, and mobile inventory, ensuring viewability and brand safety.
- What markets does SelectMedia serve?
- SelectMedia serves global markets, with offices and operations in countries including India, Singapore, Philippines, Indonesia, and Thailand.