Company Overview
Snapshot
Founded in February 2022 by Amit Carmi and Yoni Blumenfeld, SETT operates with 51–200 employees. The company has secured $57 million in total capital across 3 funding rounds from 6 investors.
Business overview
SETT develops an AI-based platform designed for the gaming industry, specifically targeting mobile game developers. Its core technology enables studios to generate personalized video advertisements, in-game assets, and mini-games. The platform creates distinct creative directions and tests them to identify high-performing content, serving the Media & Entertainment Technologies sector by automating content creation and marketing for games.
Strategic signal
In March 2026, SETT secured a B Round of funding led by Greenfield Partners, with follow-on participation from. This investment signals continued investor confidence in SETT's AI infrastructure for games, highlighting its potential to automate and optimize marketing and content creation for studios in the competitive mobile gaming market.
Log in to access full profile ›Company Intelligence Q&A
- When was SETT founded and by whom?
- SETT was founded in February 2022 by Amit Carmi and Yoni Blumenfeld.
- What was SETT's most recent funding round?
- In March 2026, SETT secured a B Round of funding. Greenfield Partners led the round, with participation from Bessemer Venture Partners.
- Which investors participated in SETT's Series A round?
- In May 2025, SETT raised a Series A round with participation from Bessemer Venture Partners and VGames.
- What is SETT's primary focus?
- SETT focuses on developing an AI-based platform that automates the creation of personalized video ads, in-game assets, and mini-games for game studios.
- What is the total capital raised by SETT?
- SETT has raised a total of $57 million across 3 funding rounds.