Company Overview
Snapshot
Founded in January 2014 by Gadi Eliashiv, Susan Kuo, and Eran Friedman, Singular operates with 201–500 employees. The company has raised $50 million across 3 funding rounds from 7 investors. A significant milestone for Singular was its merger with Apsalar in June 2017, which created a unified marketing analytics platform.
Business overview
Singular provides an intelligent SaaS platform designed for mobile marketers to unify, analyze, and optimize all their marketing channels through a single dashboard. The platform leverages proprietary data algorithms to enable marketers to make informed, ROI-driven decisions and uncover insights for marketing optimizations within an efficient, automated system. Singular serves large digital marketers, including major social media platforms and gaming companies, operating within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms.
Strategic signal
In April 2020, Singular was noted alongside other Israeli tech firms for implementing layoffs as part of a strategic response to the economic slowdown anticipated from the coronavirus crisis. This indicates a proactive, albeit challenging, operational adjustment to preserve financial stability and adapt to changing market conditions, signaling a focus on resilience and efficiency for investors.
Log in to access full profile ›Company Intelligence Q&A
- What was a key strategic development for Singular in 2017?
- In June 2017, Singular merged with Apsalar to create a unified marketing analytics platform. This merger aimed to empower marketers to connect, measure, and optimize data from various marketing sources, providing insights to drive ROI across mobile, desktop, and offline channels.
- What was the most recent funding round for Singular?
- Investors included Norwest Venture Partners and General Catalyst.
- What was the outcome of Singular's analysis on mobile ad ROI in February 2018?
- In February 2018, Singular released its second annual index on mobile ad ROI, highlighting that Snapchat and Twitter showed improved returns for mobile advertisers. The study ranked top-performing mobile media sources on iOS and Android by 30-day ROI.
- What was the nature of Singular's seed funding in 2014?
- This capital was used to launch Singular's mobile marketing platform out of beta, aiming to simplify ad placement and tracking for advertisers.