Operative

Company Overview

Snapshot

Founded in January 2000, Operative operates with over 700 employees. The company has raised $26M across 4 funding rounds from 7 investors. In April 2016, Operative was acquired by Francisco Partners.

Business overview

Operative provides business management solutions tailored for broadcasters, media companies, and multichannel video providers, including satellite, cable, and OTT providers. The company offers a comprehensive suite of business management software, supported by a dedicated development and implementation team, serving various segments of the media industry. Operative operates within the Business Software sector, focusing on areas like IT, R&D & Data Solutions, Product Development Tools, Software Development Tools, and Project Management & Collaboration, with a target customer base in Media & Entertainment, including Social Media, Content Production, Media, Publishing, and Streaming.

Strategic signal

In March 2021, Operative acquired ad tech company STAQ. This acquisition signals Operative's strategic expansion in the ad tech space, aiming to enhance its offerings and market position within the evolving media advertising landscape.

Company Intelligence Q&A

When was Operative acquired?

Operative was acquired by Francisco Partners in April 2016.

What was a significant acquisition made by Operative?

In March 2021, Operative acquired the ad tech company STAQ, which specializes in ad management and analytics solutions.

Which company did Operative partner with in February 2017?

In February 2017, Operative (then SintecMedia) partnered with PremiumMedia360 to automate TV media data connectivity between networks and agencies.

When did Operative secure its A Round funding?

In December 2000, Operative (then Sintec Media Software System) raised an A Round from Globescom and Shamrock Israel Growth Fund.

What was a key customer win for Operative in March 2021?

In March 2021, Fox selected Operative Media for its next-generation AOS product suite.