Company Overview
Snapshot
Founded in February 2011 by Yaron Muzikant, SmarterApps operates with 1–10 employees. The company has secured funding across one round from one investor, UpWest. A key development for the company was the integration of a Pressy plugin for its AutomateIt app in September 2014, enhancing its functionality with external hardware.
Business overview
SmarterApps develops the AutomateIt mobile application, a context-aware tool designed to automate various smartphone functions. The core product allows users to create rules for actions such as switching to silent mode based on calendar events or launching music apps when a headset is connected. The company serves the consumer market, operating within the mobile and telecom technologies sector, specifically focusing on productivity and mobile applications.
Strategic signal
In November 2019, SmarterApps' AutomateIt app was highlighted by Gizmochina as one of the best Android apps for task automation. This recognition underscores the app's continued relevance and utility in the competitive mobile application market, signaling sustained user engagement and product strength to investors and innovation teams.
Log in to access full profile ›Company Intelligence Q&A
- What is SmarterApps' primary product?
- SmarterApps' primary product is AutomateIt, a mobile application that enables users to automate various functions on their smartphones based on predefined rules and triggers.
- When was SmarterApps founded and by whom?
- SmarterApps was founded in February 2011 by Yaron Muzikant.
- Has SmarterApps integrated with other hardware or software?
- In September 2014, SmarterApps integrated a Pressy plugin with its AutomateIt app, allowing the physical button to trigger actions within the application.
- What is the user engagement with the AutomateIt app?
- SmarterApps' AutomateIt app launches over 10 million rules from its users each month, with thousands of automation rules shared through its built-in marketplace.
- What was a notable recognition for the AutomateIt app?
- In November 2019, AutomateIt was featured by Gizmochina as one of the best Android apps available for automating tasks.