SodaStream

Company Overview

Snapshot

Founded in January 1991, SodaStream operates with over 1,000 employees. The company has secured $12 million in total capital across 4 funding rounds. A significant milestone for the company was its acquisition by PepsiCo for $3.2 billion in December 2018.

Business overview

SodaStream is a global manufacturer, distributor, and marketer of home carbonation systems within the Agriculture & Food Technologies sector. The company's core technology enables users to carbonate water and add flavors, providing high-quality sparkling beverages at home. It primarily serves the Food Retail & Consumption market, specifically targeting home consumers, with a focus on reducing plastic bottle waste.

Strategic signal

In December 2022, SodaStream announced layoffs of approximately 200 employees in Israel, following a previous reduction of 300 employees in October 2021. This indicates a strategic adaptation to a return to pre-pandemic demand levels and volatile global market conditions, signaling a focus on efficiency measures for investors.

Company Intelligence Q&A

What was a significant operational change for SodaStream in late 2022?

In December 2022, SodaStream initiated layoffs of approximately 200 employees in Israel, citing a return to pre-pandemic demand levels and volatile global market conditions.

When did SodaStream experience another round of workforce reduction?

In October 2021, SodaStream laid off 300 production workers, primarily at its Rahat plant, due to reduced demand as the impact of the COVID-19 pandemic on consumption patterns normalized.

What co-branding partnership did PepsiCo launch with SodaStream in North America?

In January 2021, PepsiCo partnered with SodaStream to launch bubly drops for use in SodaStream machines, marking their first co-branding effort in North America and expanding the bubly brand's reach.

What medical innovation did SodaStream contribute to during the COVID-19 pandemic?

In August 2020, SodaStream partnered with Hadassah hospital to develop StreamO2, a low-cost COVID-19 breathing machine designed to deliver high-flow oxygen to patients, with a prototype approved for clinical trials.

What were SodaStream's plans for rebranding and expansion in the U.S. in early 2020?

In February 2020, SodaStream, under PepsiCo's ownership, planned to rebrand in the U.S. to promote its carbonated water-making device, sell syrups under PepsiCo's Bubly brand, and expand its facility in Rahat, Israel, with an investment of NIS 400 million to recruit 500-700 additional employees.