Holisto

Company Overview

Snapshot

Founded in November 2015 by Eran Shust, Avi Wortzel, and Shay Horovitz, Holisto operates with 51–200 employees. The company has raised a total of $20.05 million across 6 funding rounds from 11 investors. In August 2025, Holisto was acquired by Trivago.

Business overview

Holisto is an online travel booking platform that leverages AI technology to analyze hotel rates and plans across diverse inventory sources, including online travel agencies, global distribution systems, wholesalers, and hotel operators. This approach enables the company to provide consumers with more affordable and personalized booking options. Holisto operates within the Media & Entertainment Technologies sector, focusing on digital content engagement and entertainment, and serves the global travel and tourism market, specifically targeting the hospitality and hotel industries.

Strategic signal

In August 2025, Holisto was acquired by Trivago for $40 million. This acquisition signals a strategic move by a major travel industry player to integrate Holisto's AI-driven hotel booking technology, indicating a market trend towards enhanced personalization and efficiency in online travel services. For investors, this demonstrates the value of innovative solutions in the travel tech space and potential for strategic exits.

Company Intelligence Q&A

What was the most significant recent corporate development for Holisto?

In August 2025, Holisto was acquired by Trivago for $40 million, marking a significant exit for the company.

When did Holisto receive funding from Trivago?

In July 2024, Holisto received $10 million in funding from travel giant Trivago, as reported by Calcalistech.

Did Holisto pursue a SPAC merger?

In June 2022, Holisto announced a merger with a SPAC at a $405 million valuation, though this transaction was later canceled in August 2023.

When did Holisto establish its U.S. headquarters?

In February 2020, Holisto (then Splitty Travel) established its U.S. headquarters in Connecticut.

Which company did Holisto acquire?

In August 2020, Holisto acquired the assets of rival company Cancelon.