Company Overview
Snapshot
Founded in November 2010 by Gil Dudkiewicz and Ran Avidan, Start.io operates with 51–200 employees. The company has raised $5.5M across two funding rounds from three investors. In January 2021, Start.io unveiled its repositioning and broader strategy, rebranding from StartApp to Start.io.
Business overview
Start.io is a mobile data platform that provides organizations with insights to inform data-driven decisions, enhance strategies, and foster growth. The company achieves this by analyzing mobile user intents and behaviors, enabling partners to optimize their approaches. Start.io collaborates with over 350,000 applications, reaching more than one billion monthly active users globally, operating within the Business Software sector, specifically focusing on Data Analysis & Decision Support and Advertising Platforms.
Strategic signal
In January 2021, StartApp rebranded to Start.io, signaling a strategic repositioning and broader market approach. This move indicates the company's intent to expand beyond its original mobile advertising focus, aiming to provide a more comprehensive mobile data platform. For investors, this suggests a strategic pivot towards a wider market opportunity in data analytics and decision support, potentially unlocking new revenue streams and partnerships.
Log in to access full profile ›Company Intelligence Q&A
- When was Start.io founded?
- Start.io was founded in November 2010.
- Who are the founders of Start.io?
- Start.io was founded by Gil Dudkiewicz and Ran Avidan.
- What was a significant strategic move by Start.io in 2021?
- In January 2021, StartApp unveiled its repositioning and broader strategy, rebranding to Start.io.
- What was a notable partnership for Start.io in 2016?
- In September 2016, Mattel brands integrated with StartApp to enhance their digital presence.