Substrata

Company Overview

Snapshot

Founded in April 2019 by Ori Zuckerman, Gili Drori, Eran Yessodi, and Baruchi Har-Lev, Substrata operates with 11–50 employees. The company has raised $8.32M across 4 funding rounds from 12 investors. In January 2024, Substrata secured an extension round from lead investor Cardumen Capital.

Business overview

Substrata provides real-time intelligence for dealmakers by analyzing human dynamics to uncover hidden attitudes, intentions, and power plays. Its core technology, Social Signal AI, decodes interpersonal dynamics by considering language syntax, deep semantics, and pragmatics, as well as nonverbal social cues and contextual signals. This allows the platform to reveal insights beyond surface-level communication. Substrata's solutions help navigate complex deal blockers like office politics, perceived hierarchies, and biases, empowering dealmakers to accelerate sales and close more deals. The company operates in the Business Software sector, specifically within IT, R&D & Data Solutions, focusing on Data Analysis & Decision Support for enterprise and professional services, particularly in marketing and sales.

Strategic signal

In May 2024, Substrata was highlighted as one of the "5 Tech Mavericks Shaping Tomorrow's Digital World" by The Boss Magazine, indicating strong industry recognition and a forward-looking trajectory. This signals to investors that Substrata's innovative approach to AI-driven sales intelligence is gaining significant traction and is positioned as a key player in the evolving sales technology landscape.

Company Intelligence Q&A

What is Substrata's primary focus?

Substrata focuses on providing real-time intelligence for dealmakers by analyzing human dynamics to uncover hidden attitudes, intentions, and power plays, helping them sell smarter and close more deals.

When was Substrata founded and by whom?

Substrata was founded in April 2019 by Ori Zuckerman, Gili Drori, Eran Yessodi, and Baruchi Har-Lev.

What is the core technology behind Substrata's platform?

Substrata's core technology is its Social Signal AI, which decodes underlying interpersonal dynamics by analyzing language syntax, deep semantics, pragmatics, nonverbal social cues, and stratified contextual signals.

What was a significant recent funding event for Substrata?

In January 2024, Substrata secured an extension funding round led by Cardumen Capital, with participation from.

What markets does Substrata serve?

Substrata serves enterprise and professional services, specifically within the marketing and sales sectors, across geomarkets including Australia, Israel, the United Kingdom, South Africa, Canada, New Zealand, Europe, and North America, including the United States.