Substrata

Company Overview

Snapshot

Founded in April 2019 by Ori Zuckerman, Gili Drori, Eran Yessodi, and Baruchi Har-Lev, Substrata operates with 11–50 employees. The company has raised $8.32M across 4 funding rounds from 12 investors. In January 2024, Substrata secured an extension round from lead investor Cardumen Capital.

Business overview

Substrata provides real-time intelligence for dealmakers by analyzing human dynamics to uncover hidden attitudes, intentions, and power plays. Its core technology, Social Signal AI, decodes interpersonal dynamics by considering language syntax, deep semantics, and pragmatics, as well as nonverbal social cues and contextual signals. This allows the platform to reveal insights beyond surface-level communication. Substrata's solutions help navigate complex deal blockers like office politics, perceived hierarchies, and biases, empowering dealmakers to accelerate sales and close more deals. The company operates in the Business Software sector, specifically within IT, R&D & Data Solutions, focusing on Data Analysis & Decision Support for enterprise and professional services, particularly in marketing and sales.

Strategic signal

In May 2024, Substrata was highlighted as one of the "5 Tech Mavericks Shaping Tomorrow's Digital World" by The Boss Magazine, indicating strong industry recognition and a forward-looking trajectory. This signals to investors that Substrata's innovative approach to AI-driven sales intelligence is gaining significant traction and is positioned as a key player in the evolving sales technology landscape.

Company Intelligence Q&A

What is Substrata's core technology?

Substrata's core technology is Social Signal AI, which decodes underlying interpersonal dynamics by analyzing language syntax, deep semantics, pragmatics, nonverbal social cues, and stratified contextual signals to provide real-time intelligence for dealmakers.

When was Substrata founded and by whom?

Substrata was founded in April 2019 by Ori Zuckerman, Ori Manor Zuckerman, Prof. Gili Drori, Eran Yessodi, and Baruchi Har-Lev.

What was a key funding event for Substrata?

In January 2024, Substrata secured an extension round of funding, led by Cardumen Capital, to further develop its AI-powered sales intelligence platform.

What recognition did Substrata receive in early 2024?

In May 2024, The Boss Magazine recognized Substrata as one of the "5 Tech Mavericks Shaping Tomorrow's Digital World," highlighting its innovative contributions to digital sales and AI.

What is the primary market Substrata serves?

Substrata primarily serves the enterprise and professional services market, specifically focusing on marketing and sales teams, to help dealmakers improve their negotiation and closing rates.