Substrata Overview
Substrata analyzes real-time human dynamics, uncovering hidden attitudes, intentions, and power plays, to help dealmakers sell smarter and close more deals. Substrata's Social Signal AI decodes the underlying interpersonal dynamics between sellers and prospects. It utilizes novel AI models that consider not only language syntax (what is said) but also deep semantics and pragmatics. By analyzing nonverbal social cues and stratified contextual signals (how things are said, situational context, global context, social hierarchies, collective predispositions, and more), Substrata reveals insights that go beyond the surface. Substrata provides critical and actionable insights that help navigate complex deal blockers and inhibitors, including office politics, perceived hierarchies, social status gaps, biases, emotions, and perceptions of power, competence, scarcity, and urgency. This empowers dealmakers to move faster, overcome obstacles, and close every closable deal.
Cumulative Funding Raised Over Time ($)
—Aug 2021
$5.0MJan 2024
$5.1MMar 2019
$8.3MMay 2022
Latest News
Use This AI Tool to Win More Deals
growth-positive
The Science of Buyer Behavior: A Game Changer for B2B Sales Teams | Markets Herald
Substrata has launched a behavioral intelligence platform aimed at transforming B2B sales by providing deep insights into buyer intent and emotional cues. This platform helps sales teams adapt their strategies in real-time, improving their ability to connect with prospects on an emotional level. By analyzing interactions and offering actionable insights, Substrata enables sales representatives to refine their techniques and build stronger relationships. The companys approach emphasizes the integration of AI with behavioral science to enhance human connection, aiming to redefine the sales process to be more intuitive and emotionally resonant. Substratas platform is setting the stage for a future where B2B sales are driven by empathy and data, ensuring trust remains central to transactions.
growth-positive
This Sales AI Platform is the Next Big Thing - New York Tech Media
Substrata, an AI-driven sales platform, is transforming how sales teams operate by simplifying the sales process and enhancing decision-making. The platform addresses the challenges faced by sales professionals, such as closing deals and understanding buyer intent, by leveraging AI to analyze deal data and customer behavior. Substratas technology helps sales teams identify promising opportunities, prioritize leads, and craft effective strategies, ultimately accelerating the sales cycle. By uncovering hidden intent patterns and nonverbal cues, Substrata empowers sales professionals to respond more effectively to client needs, ensuring successful deal closures. This innovative approach positions Substrata as a crucial tool for modern sales teams, enhancing their efficiency and productivity.
growth-positive
5 AI Startups Making a Splash this Holiday Season
The article highlights the transformative role of artificial intelligence in holiday marketing campaigns for 2024. It features several AI startups, including Alison AI, which offers tools to enhance advertising strategies through creative analysis and video generation. Substrata provides social signaling AI to improve sales interactions, while ElevenLabs specializes in AI-driven voice cloning and dubbing for global engagement. Cohere offers language AI models for enterprise solutions, assisting with customer interactions and logistics. Runway provides AI-powered video editing tools for creating professional-grade content. These companies are leveraging AI to help brands connect with consumers more effectively during the holiday season.
growth-positive
5 AI Startups Making a Splash this Holiday Season
The article discusses how AI startups are transforming holiday marketing campaigns in 2024. Alison AI is highlighted for its innovative tools that enhance advertising strategies, making them more personalized and effective. The platform offers creative analysis, data-driven video generation, and a Creative Copilot to streamline the creative process. Other companies like Substrata, ElevenLabs, Cohere, and Runway are also mentioned for their unique AI solutions, such as social signaling, voice cloning, language models, and video editing tools. These technologies help brands engage with audiences more effectively during the holiday season, showcasing products in creative and impactful ways.
| Sector | Business Software |
Funding
| Total funding | $8.32M |
| Last funding | $5M |
| Stage | Seed |
| Rounds | 4 |
| Investors | 12 |
Team Members
5
Employees: 11-50
Web & Social Links
| Website | www.substrata.me/ |
| Careers | Careers page |
Locations
Ahad Ha'Am St 38, Tel Aviv-Yafo, Israel
575 5th Ave, New York, NY 10017, USA
Photos & Videos
10 item(s)
Substrata Business
Business models
B2B, B2G, B2B2C
Product stage
Released
Employees
11-50
Sector
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision SupportTarget Customer
Enterprise & Professional ServicesMarketing & SalesCore Technology
Artificial IntelligenceDeep LearningNatural Language ProcessingMachine LearningTags (5)
financial-institutionssound-technologysignal-processingenterprise-solutionssalesGeographic Markets
AustraliaIsraelUnited KingdomSouth AfricaCanadaNew ZealandEuropeNorth AmericaUnited StatesSubstrata Financials
$8.32M
Total funding
Undisclosed
Capital raised
$5M
Last funding
Seed
Funding stage
4
Total rounds
12
Investors
Cumulative Funding Raised Over Time ($)
—Aug 2021
$5.0MJan 2024
$5.1MMar 2019
$8.3MMay 2022
Private Equity Funding
Seed
Jan 2024
$5M
Cardumen Capital (Lead)
,
Evolution Venture Capital Fund, The Group Ventures, AltaIR Capital
SAFE
May 2022
$3.2M
Ophir Capital Group, Tiferes Ventures, Singularity Capital, Lair East, Alon Arvatz, Park Avenue Capital, Verissimo Ventures, The Raptor Group
Pre-Seed
Aug 2021
Undisclosed
Pre-Seed
Mar 2019
$120K
Substrata Lifecycle
Cumulative Funding Raised Over Time
—Aug 2021
$5.0MJan 2024
$5.1MMar 2019
$8.3MMay 2022
All Events
Seed
Jan 2024
$5M
Cardumen Capital (Lead)
,
Evolution Venture Capital Fund, The Group Ventures, AltaIR Capital
SAFE
May 2022
$3.2M
Ophir Capital Group, Tiferes Ventures, Singularity Capital, Lair East, Alon Arvatz, Park Avenue Capital, Verissimo Ventures, The Raptor Group
Pre-Seed
Aug 2021
Undisclosed
Pre-Seed
Mar 2019
$120K
Substrata News
75 articlesUse This AI Tool to Win More Deals
growth-positive
The Science of Buyer Behavior: A Game Changer for B2B Sales Teams | Markets Herald
Substrata has launched a behavioral intelligence platform aimed at transforming B2B sales by providing deep insights into buyer intent and emotional cues. This platform helps sales teams adapt their strategies in real-time, improving their ability to connect with prospects on an emotional level. By analyzing interactions and offering actionable insights, Substrata enables sales representatives to refine their techniques and build stronger relationships. The companys approach emphasizes the integration of AI with behavioral science to enhance human connection, aiming to redefine the sales process to be more intuitive and emotionally resonant. Substratas platform is setting the stage for a future where B2B sales are driven by empathy and data, ensuring trust remains central to transactions.
growth-positive
This Sales AI Platform is the Next Big Thing - New York Tech Media
Substrata, an AI-driven sales platform, is transforming how sales teams operate by simplifying the sales process and enhancing decision-making. The platform addresses the challenges faced by sales professionals, such as closing deals and understanding buyer intent, by leveraging AI to analyze deal data and customer behavior. Substratas technology helps sales teams identify promising opportunities, prioritize leads, and craft effective strategies, ultimately accelerating the sales cycle. By uncovering hidden intent patterns and nonverbal cues, Substrata empowers sales professionals to respond more effectively to client needs, ensuring successful deal closures. This innovative approach positions Substrata as a crucial tool for modern sales teams, enhancing their efficiency and productivity.
growth-positive
5 AI Startups Making a Splash this Holiday Season
The article highlights the transformative role of artificial intelligence in holiday marketing campaigns for 2024. It features several AI startups, including Alison AI, which offers tools to enhance advertising strategies through creative analysis and video generation. Substrata provides social signaling AI to improve sales interactions, while ElevenLabs specializes in AI-driven voice cloning and dubbing for global engagement. Cohere offers language AI models for enterprise solutions, assisting with customer interactions and logistics. Runway provides AI-powered video editing tools for creating professional-grade content. These companies are leveraging AI to help brands connect with consumers more effectively during the holiday season.
growth-positive
5 AI Startups Making a Splash this Holiday Season
The article discusses how AI startups are transforming holiday marketing campaigns in 2024. Alison AI is highlighted for its innovative tools that enhance advertising strategies, making them more personalized and effective. The platform offers creative analysis, data-driven video generation, and a Creative Copilot to streamline the creative process. Other companies like Substrata, ElevenLabs, Cohere, and Runway are also mentioned for their unique AI solutions, such as social signaling, voice cloning, language models, and video editing tools. These technologies help brands engage with audiences more effectively during the holiday season, showcasing products in creative and impactful ways.
growth-positive
This Unbelievable AI Sales Platform Let's You Gain a Competitive Advantage
Substrata, an AI-powered platform, is revolutionizing the sales industry by providing sales teams with deeper insights into buyer behavior and communication patterns. By analyzing non-verbal cues such as tone, intent, and behavioral patterns, Substrata helps sales professionals understand the unspoken language of sales conversations. This innovative approach allows teams to enhance relationship management, improve negotiation capabilities, and achieve higher close rates. In a competitive marketplace, Substrata stands out by focusing on how customers communicate rather than just what they say. The platform empowers sales teams to exceed quotas by interpreting client needs beyond the surface level, offering a critical advantage in negotiations. Substratas technology is bridging the gap between data-driven insights and human psychology, positioning companies to thrive in a challenging market.
growth-positive
Sales Science is Here: Meet Substrata
Substrata is revolutionizing the sales industry by integrating AI-driven Social Signal Intelligence (SSI) to enhance the understanding of buyer-seller interactions. The platform analyzes verbal and nonverbal signals to provide insights into buyer sentiment and intent, surpassing traditional CRM data. This approach allows sales teams to optimize strategies by understanding complex dynamics such as perceived competence and emotional biases. Substratas technology facilitates a shift from transactional to relational selling, emphasizing mutual benefit and trust. As digital-first interactions become the norm, Substratas ability to decode digital signals ensures efficient operations in virtual environments. The platform is poised to shape the future of sales by enabling businesses to adapt to evolving client needs and establish stronger partnerships.
growth-positive
The Secret AI Tool That Deal Makers Rave About
Substrata is revolutionizing the sales industry with its cutting-edge AI platform that analyzes real-time human dynamics to provide sales teams with insights into client attitudes, intentions, and power plays. This tool helps sales professionals close deals faster by interpreting subtle client signals that traditional methods might miss. Substratas AI technology offers a competitive edge in the market by enhancing communication quality and understanding buyer psychology. The platform allows sales teams to decode non-verbal and unspoken signals, identify client hesitation or enthusiasm, and anticipate client moves, ultimately leading to more successful deal closures. Substrata empowers sales teams to build stronger relationships with clients and achieve sales excellence by combining technology with emotional intelligence.
growth-positive
5 Startups That Will Make November Fun, No Matter Who You Vote For - NewsBreak
The article highlights five tech startups that are poised to enhance user experiences during the busy election season in November. Truvid is revolutionizing video content delivery with AI-powered recommendations and a customizable video player. Substrata offers insights into social signals in business settings, while Notion provides a versatile productivity platform. Claude, a language model by Anthropic, assists with text processing and information management. Airtable combines spreadsheets and databases for customizable data management. These startups are offering innovative solutions to make November more enjoyable and efficient, regardless of the election outcome.
growth-positive
5 Startups That Will Make November Fun, No Matter Who You Vote For - NewsBreak
As November approaches, tech startups are introducing innovative solutions to enhance everyday experiences amidst the USA elections. Truvid is revolutionizing video content delivery with AI-powered recommendations and a customizable platform, making it a standout in the tech industry. Other startups like Substrata, Notion, Claude, and Airtable are also offering unique tools to improve productivity, communication, and organization during this busy season. These companies are not only making election coverage more engaging but also helping users manage their daily routines more effectively. The article highlights how these innovations are poised to make November enjoyable, regardless of the political climate.
growth-positive
How Substrata Became the Ultimate Sales Platform
Substrata is transforming the sales landscape by integrating advanced AI technologies with behavioral science to enhance how sales professionals interact with customers. The platforms Social Signal Intelligence (SSI) allows sales teams to decode subtle social cues and psychological drivers, providing insights into prospects emotions and intentions. This approach addresses the limitations of traditional CRM tools, which often fail to capture nuanced human signals. By analyzing nonverbal cues and communication patterns, Substrata enables sales teams to adjust their strategies in real-time, leading to more personalized and effective engagements. This innovation positions Substrata as a leading platform for companies seeking deeper customer connections.
growth-positive
Is This the Salestech Platform You Were Looking For?
Substrata is revolutionizing the sales technology landscape with its AI-powered social signal intelligence platform. Unlike traditional CRM systems, Substrata analyzes non-verbal cues and emotional signals during sales interactions, providing actionable insights into the psychological state of prospects. This allows sales representatives to adjust their approach, leading to more successful negotiations and faster deal closures. By focusing on relationship-driven sales, Substrata enhances the ability to build trust and rapport with clients, offering a competitive advantage in the highly competitive sales environment. The platforms unique offering aims to provide not just more data, but meaningful, actionable intelligence, making it a transformative tool for modern sales teams.
growth-positive
5 Sexy Salestech Platforms For Fintech Brands to Check Out: By Dennis Buckly
The article discusses five innovative salestech platforms that are transforming the sales landscape by integrating advanced AI and data-driven insights to enhance sales performance. Substrata uses AI-powered Social Signal Intelligence to analyze social cues in sales communications, improving negotiation strategies and relationship management. Gong offers revenue intelligence software with features like Economic Pulse to track economic trends in customer conversations, aiding B2B sales teams in making informed decisions. Outreach provides a comprehensive sales engagement platform with AI-driven tools to streamline processes and boost productivity. Convin reshapes contact centers with its AI-powered conversation intelligence platform, enhancing customer interactions and reducing costs. Seismic offers a sales enablement platform with content management and personalized outreach tools, also venturing into nutrition coaching software.
6 Companies Making Waves in Modern Innovation
Substrata is revolutionizing business interactions through its deep learning-driven social signal intelligence platform. By offering insightful interpretations of both spoken and nonverbal communication, Substrata enhances decision-making and strategic planning in business environments. This innovative approach sets a new benchmark for analyzing business interactions and understanding human behavior, poised to change how companies manage relationships and negotiations.
growth-positive
Substrata: AI-Powered Social Signal Intelligence in Sales
The article discusses Substrata, a company pioneering the use of Social Signal Intelligence (SSI) to enhance B2B sales strategies. Substratas AI-powered platform interprets subtle social cues such as tone of voice, body language, and eye contact to provide real-time feedback to sales professionals. This helps them adjust their strategies on the fly, improving their chances of closing deals. The platform goes beyond traditional data analytics by focusing on the human elements of sales, offering insights into emotional dynamics, power hierarchies, and strategic motivations. This approach is particularly valuable in high-stakes B2B sales, where long-term relationships are crucial.
growth-positive
Substrata Chosen as one of the leading 10 GTM AI Tools By Zain Khan
Substrata, an AI company, is transforming customer relationship management and sales optimization. The companys platform uses advanced techniques to interpret verbal and nonverbal cues, helping understand the sentiment and intentions of prospects more effectively. It also aids in deciphering implied meanings, evaluating relative competence, and assessing the relevance and value of their offerings to potential clients. Substratas technology integrates deep learning, natural language processing, linguistics, social science, cognitive science, and psychology to analyze social signals conveyed through digital interactions. The LA Tribune reports that businesses deploying AI-driven tools like Substrata see significant improvements in lead conversion rates and customer retention metrics.
CustomersPartners
Growth-Positive
Top 5 Tech Startups That Ruled Early 2024
The article highlights the growth and innovation of five tech startups - Vendict, Truvid, Substrata, Perplexity AI, and ZeroTier - in the first half of 2024. Vendict focuses on Vendor Risk Management using AI, Truvid is a video technology company, Substrata uses deep learning to decipher human dynamics, Perplexity AI has created an AI-powered conversational search engine, and ZeroTier is a platform for deploying and maintaining secure peer-to-peer networks. These companies have made significant strides in their respective fields, contributing to the technological advancement and economic growth in 2024.
CustomersPartnersExpand
Growth-Positive
Meet the 5 Tech Mavericks Shaping Tomorrow's Digital World
The article highlights five tech leaders who are redefining the digital landscape. Julia Nimchinski, CEO of Hard Skill Exchange (HSE), is pioneering a real-time 1:1 skill-building marketplace. Ori Zuckerman, CEO of Substrata, is supporting sales professionals with advanced AI and social-signal-intelligence technology. Emily Pesce, CEO of Joon, leads a teletherapy platform for teenagers and young adults. Oleg Rogynskyy, CEO of People.ai, is revolutionizing productivity with AI-driven solutions. Simon Paris, CEO of Finastra, is leading one of the worlds premier fintech companies.
CustomersPartners
Growth-Positive
The Ultimate Bulletproof Toolkit For Modern Sales Professionals This 2024 - CEOWORLD magazine
The article discusses the importance of leveraging advanced tools and technology for business growth and success. It highlights five leading sales tools that are expected to be essential for sales professionals in 2024. These include Substrata, an AI and deep learning tool for analyzing human interactions; Narrato AI, an AI-powered content creation hub; Apollo.io, an AI-powered platform for acquiring contact information; Outreach, a sales engagement platform; and LinkedIn Sales Navigator, a tool for identifying and connecting with key decision-makers. These tools are expected to streamline processes, enhance productivity, and help businesses adapt to changing market trends.
CustomersPartners
growth-positive
AI Transforms How We Understand Prospects' Minds
Substrata, a company specializing in socially-aware AI solutions, is revolutionizing the way dealmakers operate in the business world. The company has developed an AI-powered social signal intelligence platform that provides unprecedented insights into the minds of prospects, enabling dealmakers to navigate negotiations with confidence. Substratas technology combines elements of computer science, social science, and behavioral psychology to decode verbal and nonverbal signals. This allows dealmakers to anticipate their counterparts next move and tailor their approach accordingly. The technology also uncovers hidden intentions, biases, and genuine levels of interest.
CustomersExpand
growth-positive
The Winning B2B Sales Tech Stack of 2024
The article discusses the importance of having the right tech stack for businesses, particularly in the B2B sales sector. It highlights five tools that are making waves in the sales tech community: Gyaan, a revenue intelligence platform; Substrata, a business intelligence platform; Seismic, a sales enablement platform; Outreach, a sales engagement platform; and HubSpot, a CRM platform. These tools are designed to enhance various aspects of sales operations, from data management and customer engagement to deal negotiation and revenue growth.
CustomersPartners
growth-positive
Grappling With Modern Sales Challenges? There Are 5 AI Tools for That | The Ritz Herald
The article discusses the transformative role of Artificial Intelligence (AI) in the sales landscape. It highlights how AI algorithms can analyze vast amounts of customer data, uncovering patterns and trends, and providing valuable insights into customer behavior. This information can be used to tailor sales approaches, increasing the likelihood of successful conversions and fostering long-term relationships. The article also mentions five AI-powered tools that are revolutionizing the sales process: Substrata, Clari, Outreach, Velocity AI, and RocketDocs. These tools offer various capabilities, from deciphering office dynamics to generating accurate forecasts and streamlining the creation and management of essential sales documents.
Customers
growth-positive
From Guesswork to Precision: How Substrata's AI Revolutionizes B2B Sales Negotiations - New York Weekly
Substrata is revolutionizing B2B sales by using deep learning, Social Signal Intelligence (SSI), and Social Signal Processing (SSP) to understand and anticipate prospective clients’ needs and motivations. The technology eliminates the reliance on intuition and guesswork in dealmaking, allowing dealmakers to decipher subtle cues and signals that drive human behavior. Substratas AI can analyze both verbal and non-verbal communication, providing a comprehensive understanding of the social dynamics involved in negotiations. This enables dealmakers to tailor their approach and close deals more effectively.
Customers
Growth-Positive
5 of the Most Promising AI Startups this 2024
The article discusses the rise of artificial intelligence (AI) and highlights five promising AI startups: Substrata, Coho AI, Intenseye, Tome, and Vendict. Substrata is a Social Signal Intelligence Platform for professional dealmakers and B2B sales experts. Coho AI uses AI to enhance customer retention rates and increase customer lifetime value. Intenseye uses AI to improve environmental health and safety management. Tome is an AI-powered storytelling platform for creating and distributing multimedia documents. Vendict uses AI to support security compliance teams.
CustomersInvestment
growth-positive
The AI Revolution: Transforming Industries and Redefining Markets in 2024
Artificial Intelligence (AI) is transforming industries by modernizing legacy systems, automating tasks, predicting trends, and optimizing operations. AI-driven software development firms are creating custom solutions to meet specific business needs. In 2024, five startups, Substrata, Coho AI, Intenseye, Tome, and Vendict, have emerged at the forefront of AI innovation, each addressing unique market needs. Art Logic, a pioneer in AI technology, is leveraging cutting-edge innovations to achieve AI-related goals and redefine the future of industries.
CustomersPartners
growth-positive
5 of the Hottest AI Startups in 2024 - The San Francisco Tribune
The article discusses the potential of artificial intelligence (AI) in various industries and highlights five AI startups to watch in 2024. These include Substrata, which uses AI to analyze social dynamics in B2B dealmaking; Coho AI, which uses AI to personalize customer journeys; Robin AI, which accelerates contract review; Cohere, an AI platform for enterprises; and Concentric AI, a SaaS-based solution for managing data security posture and access governance. The article also mentions the investors supporting these startups.
CustomersPartnersInvestment
growth-positive
4 Sales AI Tools Generating Buzz This 2024
The article discusses the impact of AI on sales and customer interactions, highlighting how it has revolutionized business strategies. It mentions four AI tools set to redefine the sales landscape in 2024: Substrata, Hippo Video, Exceed.AI, and People.AI. These tools offer various benefits, including analyzing customer behaviors, predicting potential customer needs, automating routine communication, and providing valuable insights from data analytics. The tools are expected to enhance efficiency, personalize the sales process, and increase the success rate of businesses.
Customers
growth-positive
The Hottest Startups to Check Out in 2024 - CEOWORLD magazine
The article discusses the potential of startups in 2024, highlighting five companies: Tailor Brands, Substrata, Forward, Cortical Labs, and Living Carbon. Tailor Brands is an all-in-one business builder, Substrata is a B2B negotiation platform, Forward is a health tech startup, Cortical Labs is a biological computing startup, and Living Carbon is a public benefit corporation focused on restoring equilibrium to the planet’s metabolic process. Forward has secured $100 million in funding from Khosla Ventures and Founders Fund.
InvestmentCustomers
MSN | This Sales AI Startup is Going Viral on LinkedIn, Here’s Why
growth-positive
6 Best Sales Tools to Maximize Success in 2024
Sales teams are increasingly leveraging advanced tools to enhance productivity and achieve revenue targets. Tools such as Substrata, Custify, Outreach Commit, Terminus, Bloobirds, and HelloSign offer a range of benefits including efficiency amplification, centralized insights, data-driven precision, seamless collaboration, adaptive scalability, and strategic empowerment. These tools automate tasks, provide a unified hub for customer data, offer analytics-driven insights, enable fluid teamwork, adapt to changing market demands, and empower teams to make data-driven decisions.
Customers
Growth-Positive
5 Hot Startups to Keep You Warm This Christmas | Market Analysis | NewsBreak Original
The article highlights five startups that are expected to make a significant impact in their respective fields in the coming year. Hour One is an AI-driven video content creation platform that streamlines the video creation process. Substrata has developed an AI-based Behavioral Intelligence Platform that provides insights for dealmakers. Golden aims to create the worlds first self-constructing knowledge database using AI and human intelligence. Ninety is a cloud-based Business Operating System designed to enhance collaboration. Syrup offers AI-powered planning and allocation recommendations for the fashion and apparel industry.
CustomersPartners
Gong? We Found a Much Better Tool it’s called Substrata | MSN
growth-positive
4 Leading Enterprise Solutions Every Organization Needs to Have - Economic Insider
The article discusses the importance of enterprise solutions in enhancing efficiency, productivity, and competitiveness of organizations. It highlights the benefits of automation, centralization, and cost-effectiveness offered by these solutions. The article also introduces four key enterprise solutions: Substrata, a sales intelligence tool that uses artificial intelligence; MineOS, a no-code platform for data privacy and compliance; 8x8, a comprehensive business phone systems solution; and Rippling, a payroll management tool.
CustomersPartners
growth-positive
Meet the AI Sales Coach for B2B Dealmakers
Tech enterprise Substrata has developed an AI-based Behavioral Intelligence Platform designed to assist in B2B negotiations. The platform uses AI to understand and respond to the subtle cues and nonverbal signals that are often crucial in negotiations. It also allows users to simulate their prospective moves and assess their impact, reducing the margin for error. The technology behind the platform combines deep learning, natural language processing, linguistics, social science, cognitive science, and psychology to understand the intricacies of human communication.
Customers
growth-positive
Substrata: Decoding the Unspoken with Data-Driven Precision
Substrata, a company specializing in sales advancement through Social Signal Processing (SSP) technology, is revolutionizing how sales professionals understand and utilize nonverbal communication. The companys AI-powered behavioral sales intelligence platform, Substrata Q, uses large-scale training datasets to provide insights into conversations and human interactions. The platform allows users to simulate future interactions, understand power dynamics, and make real-time course corrections. Substratas technology is designed to decode nonverbal communication patterns, offering an understanding of prospects attitudes, sentiments, and perceptions.
CustomersExpand
growth-positive
5 Mindblowing AI Breakthroughs - New York Wire
The article discusses the transformative impact of AI on various industries and highlights five companies leading the way with innovative AI technologies. Substrata uses Social Signal Processing to enhance sales interactions. Actifai leverages Decision Intelligence to improve customer acquisition and increase average basket size. Inworld is revolutionizing gaming with AI Non-Player Characters. Alitheon uses Optical AI to identify physical items using a camera. ElectroNeek is pioneering Robotic Process Automation to automate repetitive tasks and foster a new era of entrepreneurship.
CustomersPartnersExpand
Growth-Positive
Did Your Prospect Smile? - Here's Why Dealmakers Shouldn't Ignore Non-Verbal Cues - LA Wire
The article discusses the importance of understanding non-verbal cues in business negotiations and how AI tools like Substrata can help in this process. Non-verbal cues, which include body language, facial expressions, and tone of voice, can reveal more about a persons thoughts and intentions than words alone. Substratas socially-aware AI tools analyze these cues in real-time, helping businesses understand the dynamics between the buyer and the seller. The article also discusses the role of non-verbal cues in building trust, detecting deception, understanding emotional intelligence, navigating power dynamics, and maintaining cultural sensitivity.
Customers
growth-positive
How Substrata's AI Revolution Decodes the Dance of Dealmaking
Tech startup Substrata is revolutionizing the field of dealmaking with its AI-based Behavioral Intelligence Platform. The platform uses Social Signal Processing Technology to understand and predict human behavior, emotions, attitudes, and sentiments, enabling users to close deals more efficiently. It also analyzes email communication patterns and simulates a dealmakers next move, reducing the risk of misinterpretation in written communication. Substratas platform is expected to play a pivotal role in shaping the future of sales and dealmaking.
CustomersExpand
growth-positive
5 Game-Changing Startups Leading the Way in Tech Advancements - US Insider
The article discusses the role of startups in leveraging technological advancements in various sectors. Substrata is highlighted for its use of AI in decoding human communication for sales. Sequence is revolutionizing financial management with its innovative financial router. Kaia Health is utilizing a mobile app to deliver transformative therapies to chronically ill patients. Teachable is democratizing education by allowing individuals and corporations to create and sell online courses. Caspar is reshaping modern living with its ready-to-move-in smart homes.
CustomersExpand
growth-positive
Top 6 Innovative Solutions that Will Accelerate Every Sales Team's Performance
The article discusses the importance of sales teams having the right tools and resources to maximize their ability to close deals. It highlights six solutions that can boost sales team performance. Substrata offers an AI-powered sales intelligence platform that helps sales professionals analyze and communicate with their prospects. Growthspace provides a platform that pairs participants with mentors, coaches, and instructors. Seismic offers a centralized hub that provides sales teams with the latest knowledge and personalized content. Intercoms Business Messenger uses automated chatbots to streamline customer engagement. Crayon is a competitive intelligence tool that provides real-time intelligence to sales representatives. Outreach is a sales engagement platform designed to optimize workflows and foster more meaningful interactions.
CustomersPartners
growth-positive
How Substrata Accelerates Sales Mastery in the Digital Era - San Francisco Post
Substrata, a startup, is transforming the sales industry with its AI-powered behavioral sales intelligence platform. This platform uses Social Signal Processing Technology to analyze digital interactions, going beyond words to understand emotions, dispositions, and non-verbal cues. This enables sales professionals to adjust their approach in real-time, delivering a pitch that resonates on a personal level. The platform helps salespeople decipher the emotions behind the words, gaining insight into the clients mindset and needs. This allows sales professionals to tailor their strategies to perfection, making every interaction count.
Customers
growth-positive
5 Leading Sales Tools To Close More Deals - New York Weekly
The article discusses the importance of deal-making in sales and how AI, NLP, and automation technologies have revolutionized the sales process. It highlights five advanced tools that can help sales professionals close deals more effectively and efficiently. These include Substrata, an AI-powered behavioral sales intelligence platform; 6sense, which uses AI, big data, and machine learning to transform high-quality pipeline prospects into actual revenue; Docebo, an AI Learning Management System; Gong, a Revenue Intelligence Platform that captures and comprehends every customer interaction; and Outreach, which offers a comprehensive perspective of the entire sales cycle.
CustomersPartners
Growth-Positive
From blue tech to medical devices, 10 startups to watch - ISRAEL21c
The 30th annual GoForIsrael investor conference in Tel Aviv saw 60 startups pitch their products to over 400 investors from various countries. The conference, organized by Cukierman & Co. Investment House and Catalyst Investments, showcased a variety of early- and late-stage companies. Some of these companies have become world leaders in their respective fields, while others are breaking new ground. The article highlights 10 Israeli companies that presented compelling value propositions in their fields of expertise. These companies are involved in various sectors, including auto tech, agritech, medical devices, climate tech, and more.
InvestmentCustomers
growth-positive
SubStrata to Host Live Webinar Titled: "From Zero to $5M ARR: Exactly How to Survive and Thrive in 2023" | Market Analysis | NewsBreak Original
SubStrata, a company specializing in Social Signal Processing Technology, is set to host a webinar on 14 March 2023. The webinar, titled From Zero to $5M ARR: Exactly How to Survive and Thrive in 2023, will be hosted by SubStratas CEO, Ori Manor Zuckerman, and will feature a roundtable of industry leaders. The discussion will focus on strategies and tactics for achieving $5M+ in Annual Recurring Revenue (ARR) in 2023, avoiding common pitfalls in the B2B sales industry, and surviving in a competitive market.
Customers
Growth-Positive
6 Leading AI Startups to Check Out in 2023 | The Los Angeles Tribune
The article discusses the increasing use of artificial intelligence (AI) by organizations to improve efficiency, reduce costs, and gain a competitive advantage. It highlights the benefits of AI, such as automating routine tasks and providing insights from large amounts of data. The article also profiles six AI startups - SubStrata, TheGist, Pony.ai, Viz.ai, Netra, and BigML - that are disrupting various industries with their innovative solutions. These companies use AI to improve areas such as sales performance, workplace productivity, transportation, healthcare, content analysis, and machine learning.
CustomersPartners
growth-positive
Why Businesses Turn to This AI Tool to Successfully Close Deals
Israel-based startup SubStrata is pioneering the use of Social Signal Processing Technology to improve non-verbal communication in sales dealmaking. The companys AI-driven solution analyzes various elements of negotiations, sales, and dealmaking, including body language and vocal intonations, to understand prospects real intentions, emotions, and perspectives. This technology can enhance customer service interactions, improve the effectiveness of sales and marketing strategies, and make negotiations more efficient. SubStrata is committed to continuing to develop and improve this technology for the benefit of their clients.
CustomersInvestment
Growth-Positive
An Overview of the Growing SalesTech Market in Israel
The article discusses the growth of sales technology (salestech) in Israel, highlighting the countrys reputation as a hub for entrepreneurship and innovation. It mentions several Israeli startups that are disrupting the sales experience sector with their innovative solutions, including Chorus.ai, Dealhub, Gefen, Walkme, Walnut.io, Dealtale, Gong, Pepperi, Second Nature, Shamaym, Sweep, Winn AI, and Substrata. These companies have attracted significant venture capital investment and have been involved in merger and acquisition activity. The article also notes that Israels tech industry has raised $10.5 billion since the start of the year, matching the total for all of 2020.
InvestmentAcquisitionExpand
growth-positive
This Socially Aware AI Solution Helps Sales Teams Push Deals Forward
The article discusses the importance of communication in successful dealmaking and how technology, specifically AI, is revolutionizing this process. It highlights the rise of social signal processing technology (SSPT), a field that leverages deep learning, natural language processing (NLP), and other disciplines to analyze digitally delivered social signals. SubStrata, a data-driven behavioral intelligence platform, is mentioned as a pioneer in this solution, helping sales executives and dealmakers improve performances and close more deals. The platform analyzes both verbal and nonverbal cues to help sales teams understand the subtext of the prospects speech and prepare for their next move.
CustomersPartnersInvestment
Growth-Positive
Major Tips on How to Successfully Close Deals | By Startup News | Tealfeed
The article discusses the importance of mastering the art of closing deals and provides several tips for successful negotiations. It emphasizes the need for engagement, understanding client needs, managing expectations, and delivering value. The article also highlights the importance of using technology in dealmaking, citing SubStrata, a behavioral intelligence platform that uses AI to analyze clients non-verbal communication patterns in real-time. This tool helps dealmakers prepare for their next move and allows salespeople to simulate dealmaking to identify areas for improvement.
CustomersPartners
growth-positive
The Future of Communication Technology: Ori Manor Zuckerman of SubStrata On How Their Technological...
Ori Manor Zuckerman, Co-Founder and CEO of SubStrata, discusses the companys unique approach to communication technology. SubStrata uses behavioral intelligence and subtext analysis to help salespeople and dealmakers close more deals. The technology focuses on the analysis of conversations, tuning into behavioral patterns rather than just language. Zuckerman believes that this technology could change the negative connotation associated with sales and salesmanship, helping sales executives become more sensitive and sophisticated, and aiding businesses in achieving growth and prosperity.
Management Changes
Growth-Positive
5 Private Tech Ecosystem Investing Trends | Market Analysis | NewsBreak Original
Private equity firms are increasingly investing in tech, with US tech deals backed by P.E. firms totalling over $400 billion, up from 2020s $196 billion. The main focus is on Software as a Service (SaaS) companies like Substrata, Spike, and Nipendo. There is a growing need for talent, particularly in senior executive roles in Europe. P.E. firms are also focusing on hiring teams with sector specialties, as seen with Verdanes Verdane Elevate operational expert team. However, the rapid growth in tech investment is leading to increased regulatory scrutiny, particularly in the UK and US, which could present challenges for tech companies and potential investors.
InvestmentExpand
Growth-Positive
5 Leading SalesTech Tools: SubStrata, Walnut, WinnAI, Gong, and Chili Piper
The article discusses five tech startups that are revolutionizing sales processes with their advanced sales tools. These companies, SubStrata, Walnut.io, Winn.AI, Gong.io, and Chili Piper, leverage AI and behavioral technologies to enhance sales teams performance across various industries. They offer solutions ranging from AI-powered product demos to behavioral intelligence, aiming to simplify traditional methods with data-driven platforms to improve the buyer-consumer experience. The article suggests that investing in such advanced technology is key to growth and profitability.
Customers
growth-positive
High Tech on the Low Episode 72: Closing Deals Over Email and Video Just Got a Whole Lot More Easy
Substrata, led by CEO and Founder Ori Manor Zuckerman, is developing a machine-learning-based tool that interprets the subtext in emails and video calls. The tool aims to improve business negotiations and dealmaking by understanding the hierarchy, emotional expressions, and complexities in any dealmaking environment. Substratas solution focuses on non-verbal cues in email and video, unlike other solutions in the market that focus on pure text. The tool is already being used by many dealmakers and companies.
CustomersExpand
Growth-Positive
Substrata CEO Talks About the Subtle Art Of Dealmaking | HackerNoon
SubStrata is a company that has developed Social Signal Processing Technology to analyze the dynamics in negotiations, dealmaking, and sales. The technology is designed to perform an in-depth analysis of non-verbal social cues often displayed in one’s body language and voice. It incorporates deep learning, natural language processing, social science, psychology, linguistics, and cognitive science.
Customers
growth-positive
The Subtle Art Of Dealmaking: Substrata, Adam Neumann, and Social Engineering ｜ New York Tech Media
SubStrata, a company that develops Social Signal Processing Technology to analyze the dynamics in negotiations, dealmaking, and sales, is discussed in an interview with its Co-Founder and CEO, Ori Manor Zuckerman. The technology is designed to perform an in-depth analysis of non-verbal social cues often displayed in body language and voice. It uses deep learning, natural language processing, social science, psychology, linguistics, and cognitive science. The goal of SubStrata is to help dealmakers become more sensitive to nuances that can make or break any deal through emails, Zoom calls, and so on.
Customers
growth-positive
The Subtle Art Of Dealmaking: Substrata, Adam Neumann, and Social Engineering - New York Tech Media
SubStrata, a company that develops Social Signal Processing Technology to analyze the dynamics in negotiations, dealmaking, and sales, is helping dealmakers become more sensitive to nuances that can make or break any deal. The companys technology is designed to perform an in-depth analysis of non-verbal social cues often displayed in ones body language and voice. SubStratas AI-powered technology is unique in the market and is transforming the art of sales into science by providing a behavioral intelligence platform that takes into account a lot of patterns embedded in the seller-prospect interaction.
Customers
growth-positive
Substrata's Sales Tool Is Taking Sales Teams To The Next Level
SubStrata, a tech startup, is revolutionizing sales with its Social Signal Processing (SSP) technology. The tool performs an in-depth analysis of non-verbal social cues, such as body language and voice, to provide actionable insights for dealmakers. SubStrata aims to fill the void of transcript-dependent conversation intelligence models, which often miss critical information necessary to close a deal. The companys tool, Q, is an email solution for B2B sales that gathers and analyzes data, then suggests the next best step to push a deal forward.
Customers
growth-positive
These 10 Startups Are The Next Big Thing in SaaS
SubStrata, a startup specializing in Social Signal Processing Technology, has raised $3.2 million in equity funding. The company uses AI to analyze non-verbal nuances in negotiations and sales, providing real-time insights to dealmakers. This investment, led by Raptor Group and other notable investors, positions SubStrata for growth in the SaaS industry. The technology integrates deep learning, natural language processing, and cognitive science to offer a sophisticated tool for conversation intelligence.
Investment
growth-positive
Substrata is the Ultimate Deal Making Tool
SubStrata, a company that develops Social Signal Processing Technology, is using AI-powered technology to analyze the dynamics of negotiations, dealmaking, and sales. The companys latest product, Q, has been trained on millions of data points to gather, analyze, and suggest action. It is designed to interpret data and provide actionable insights quickly. The tool can be used across multiple communication platforms, including Zoom, GSuite, and Teams. SubStratas real-time linguistic and paralinguistic analyses are revolutionizing B2B sales and propelling business growth and profitability.
CustomersPartners
growth-positive
How This New Sales Tool Will Accelerate Your Company's Revenue - EconoTimes
The article discusses the challenges faced by salespeople in the digital age, where they lack the behavioral cues that were once available in face-to-face interactions. Substrata, a behavioral intelligence platform, is presented as a solution to this problem. The platforms tools can generate a digital body language and analyze large amounts of data to understand how prospects react to communication. This can help salespeople identify potential issues early on and channel resources more effectively, potentially increasing win rates by 24.8% and shortening sales cycle time by 30.2%. The article suggests that using Substrata can enhance sales team interactions and boost revenue.
CustomersExpand
growth-positive
How to Win Friends and Influence People using Substrata
The article discusses the importance of understanding customer needs and emotions in business, referencing principles from Daniel Carnegie’s bestseller “How to win friends and influence people.” It highlights the role of technology in facilitating this understanding, specifically mentioning Substratas innovative algorithms and the Personal Q dashboard. These tools help businesses understand their sales-related communication patterns and tendencies, and how to modify them for success. Substratas technology also aids in analyzing social signals, contributing to the development of socially conscious AI solutions. The companys Selling Zone feature assists in providing value to clients by understanding their challenges.
CustomersExpand
Neutral
B2B Trends Every Salesperson Should Know About HackerNoon
The article discusses the changing trends in B2B sales due to the Covid-19 pandemic, digitalization, and the shift towards remote selling. It emphasizes the need for sales representatives to act as customer advisors, helping customers navigate through the purchasing process. The article also highlights the increasing preference of buyers for greater independence, with most completing half of the buying process, such as online research and information gathering, on their own. The article concludes by noting the growing importance of personalization in the sales process.
Customers
growth-positive
Sales Whisperer: How SubStrata is Guiding Dealmakers
SubStrata, a company that develops interpersonal AI technology, is helping dealmakers improve their sales process by providing real-time analysis of transaction dynamics and inferred meaning. The companys technology focuses on deciphering the subtext of emails and nonverbal cues during online conference calls. SubStratas Selling Zone feature helps dealmakers understand how their prospects view them at any given time throughout the sales process. The companys technology is designed to outperform existing conversation intelligence platforms in predicting sales success. The use of AI in sales can help businesses increase their lead volume, improve their closing rate, and enhance their overall sales performance.
Customers
Growth-Positive
3 Crazy Sales Tools that Will Skyrocket Your Sales Team - The European Business Review
The article discusses the importance of sales tools in driving business success. It highlights the role of customer base and sales tools in making a business profitable. The article mentions three AI-based sales tools - Substrata, Gong, and Chorus. Substrata analyzes deal-related communication data in real-time, Gong identifies market changes and customer states, and Chorus transcribes and analyzes sales to provide competitive insights. These tools help businesses understand customer behavior, track market trends, and make strategic decisions.
CustomersPartners
Growth-Positive
The Human Founder: Social signals and improving communication as founders and dealmakers
The article is an interview with Ori Manor Zuckerman, Co-Founder and CEO of SubStrata, who shares his journey as an entrepreneur. He discusses the challenges he faced, including choosing the wrong investment partners for his startup, DiscoverSDK, and the emotional toll of almost closing a deal only for it to be withdrawn at the last minute. He also talks about the importance of communication in business, and how his company, SubStrata, helps entrepreneurs, dealmakers, and salespeople push more deals forward by collecting and processing implicit signals in communication.
Management ChangesCustomers
Growth-Positive
Become a Jedi: How Substrata Takes Selling To The Next Level
SubStrata, an AI-powered technology company, is revolutionizing sales and dealmaking by analyzing covert power dynamics and non-verbal social cues. The companys technology outperforms current conversation intelligence platforms in predicting sales success, thereby helping B2B dealmakers improve their results. SubStrata uses Social Signal Processing (SSP) to uncover human nonverbal communication tendencies. The companys technology integrates into communication platforms like GSuite, Zoom, or Teams and tracks and optimizes various communication aspects to aid negotiating strategies. SubStratas Q offers an email intelligence solution that assesses each prospects standing and advises users on the best next steps.
CustomersPartners
Want to Improve Your Sales? Start Paying More Attention to Nonverbal Cues
Tech between the lines: SubStrata offers a non-verbal approach to business negotiations
growth-positive
Deal or No Deal: How to Use Non-Verbal Communication Skills to Win Sales - Forbes Israel
The article discusses the importance of non-verbal communication in sales and how technology is transforming this aspect. It highlights that despite good communication skills, many leads do not convert into sales. The article introduces SubStrata, a company that uses deep learning technology to analyze non-verbal dynamics in sales. The companys Real Time Interaction Intelligence Engine focuses on non-verbal cues to decipher the true meaning in communication. The technology is expected to revolutionize sales by turning communication into a concrete set of data that can be used to improve sales and deal-making skills.
CustomersExpand
growth-positive
How This Company Utilizes Real-Time Interaction Intelligence to Help Dealmakers and Negotiators
The article discusses a variety of video series available on Entrepreneur Elevator Pitch. These series include business pitches from new entrepreneurs seeking investment, advice from successful entrepreneurs, and stories of small business success. The series also feature pitch improvement workshops, discussions on the importance of connectivity in entrepreneurship, and insights into the restaurant and hospitality industry. Other series explore the entrepreneurial mind and provide advice for founders at every stage of their business journey.
Investment
Tech Leaders: Ori Manor Zuckerman, CEO, SubStrata
growth-positive
SubStrata's non-verbal communication AI might help fund your next startup
SubStrata, a company that analyzes non-verbal social signals in negotiations, sales, and deal-making situations, is currently tailored to B2B sales teams and high-stake dealmakers. The technology integrates into communication platforms like GSuite, Zoom, or Teams, and helps professionals optimize their text-based communications. SubStratas technology can also be used in other sectors outside of sales or HR job recruitment. The company was founded in 2019 and is currently in the pilot stage, with plans to hit the commercial stage of its product in early 2022. So far, it has raised $1.15 million from nine investors.
InvestmentExpand
growth-positive
Sales used to be an art - now, thanks to AI, it's a science
Israeli startup Substrata is using deep learning to improve sales techniques. The companys technology analyses non-verbal communication and social signals in sales conversations, helping salespeople to understand and respond to implicit cues. The technology can be applied to various communication channels, including emails and online conference calls, and integrates with Gsuite, Salesforce, MS Dynamics and more. Substratas CEO, Ori Zuckerman, said the company aims to replace old-fashioned sales techniques and turn salespeople into highly sophisticated dealmakers.
CustomersExpand
Growth-Positive
Sales used to be an art - now, thanks to AI, it's a science
Israeli startup Substrata is leveraging artificial intelligence and deep learning to improve sales efficiency and skills. The companys technology focuses on nonverbal communication, analyzing social signals conveyed through body language, vocal prosody, and interpersonal synchrony. Substratas software integrates with various communication channels and CRM platforms, providing salespeople with insights into implicit social cues in sales-related engagements. The companys CEO, Ori Zuckerman, believes this technology can replace outdated sales techniques and transform salespeople into sophisticated dealmakers.
CustomersInvestment
growth-positive
5 Outrageously Innovative Israeli Startups to Watch in 2020 - ReadWrite
The article discusses the growth of tech startups in Israel, highlighting five innovative companies. DayTwo, founded in 2015, uses technology to provide personalized nutrition recommendations based on an individuals gut microbiome. Substrata is an AI-powered technology company that provides insights on human conversations and email threads. LawGeex uses AI and machine learning to automate and review approvals for everyday business contracts. JoyTunes has developed apps to help people learn how to play musical instruments. Verbit uses adaptive algorithms to provide transcripts for both live and recorded conversations. The article also discusses the factors that make Israel a promising startup hub.
CustomersPartnersInvestment
Substrata Team
Employee Info
| Employees (range) | 11-50 |
| Exact count | 30 |
| Team members | 5 |
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Admin Info
| Confidence | 101/100 |
| Missing | markets |
| BI Verification | Yotam Maman |
| Registrar ID | 516006913 |
| Crunchbase | substrata |
| Phone | +972545565639 |
| Creator | Jenny Sotnik-Talisman |
| Creator email | genys30@yahoo.com |
| Last updater | Dana Arnon |
| Updater email | dana.arnon@mail.huji.ac.il |
| Last update | 2024-07-24T00:00:00.000Z |
| Created | 2019-03-08T00:00:00.000Z |
| Claimed | Yes |