SuperPlay

Company Overview

Snapshot

Founded in January 2019 by Gilad Almog, SuperPlay operates with over 500 employees. The company has secured funding across three rounds from four investors, including lead investor VGames. In September 2024, SuperPlay was acquired by Playtika.

Business overview

SuperPlay is a social gaming studio that develops and publishes games for web and mobile platforms. The company's core product is Dice Dreams, a multiplayer casual mobile game. SuperPlay operates within the Media & Entertainment Technologies sector, specifically targeting the gaming industry and mobile gaming markets, serving a broad consumer base.

Strategic signal

The acquisition of SuperPlay by Playtika in September 2024, reportedly for $700 million, signals a significant validation of SuperPlay's market position and product success, particularly with its Dice Dreams title. This event highlights the continued consolidation within the mobile gaming sector and the strategic value placed on studios with strong user engagement and revenue generation. The subsequent news in April 2026, indicating that earnout payments from this acquisition are threatening Playtika's financial stability due to SuperPlay's exceptional performance, further underscores the acquired company's unexpected and substantial growth trajectory, suggesting a highly successful integration and product. This sends a strong signal to investors about SuperPlay's robust business model and potential for outsized returns.

Company Intelligence Q&A

When was SuperPlay founded?

SuperPlay was founded in January 2019 by Gilad Almog.

What is SuperPlay's primary product?

SuperPlay's primary product is Dice Dreams, a multiplayer casual mobile game that was released on iOS in October 2019 and on Android in November 2019.

Who acquired SuperPlay?

SuperPlay was acquired by Playtika in September 2024.

Which investors participated in SuperPlay's funding rounds?

SuperPlay received funding from investors including VGames, O.G. Venture Partners, 83North, and NFX Capital across its three funding rounds.

What was the impact of SuperPlay's acquisition on Playtika?

In April 2026, news reports indicated that the success of SuperPlay's acquisition led to earnout payments that are threatening Playtika’s financial stability, suggesting SuperPlay exceeded performance expectations.