SuperPlay

Company Overview

Snapshot

Founded in January 2019 by Gilad Almog, SuperPlay operates with over 500 employees. The company has secured funding across three rounds from four investors, including lead investor VGames. In September 2024, SuperPlay was acquired by Playtika.

Business overview

SuperPlay is a social gaming studio that develops and publishes games for web and mobile platforms. The company's core product is Dice Dreams, a multiplayer casual mobile game. SuperPlay operates within the Media & Entertainment Technologies sector, specifically targeting the gaming industry and mobile gaming markets, serving a broad consumer base.

Strategic signal

The acquisition of SuperPlay by Playtika in September 2024, reportedly for $700 million, signals a significant validation of SuperPlay's market position and product success, particularly with its Dice Dreams title. This event highlights the continued consolidation within the mobile gaming sector and the strategic value placed on studios with strong user engagement and revenue generation. The subsequent news in April 2026, indicating that earnout payments from this acquisition are threatening Playtika's financial stability due to SuperPlay's exceptional performance, further underscores the acquired company's unexpected and substantial growth trajectory, suggesting a highly successful integration and product. This sends a strong signal to investors about SuperPlay's robust business model and potential for outsized returns.

Company Intelligence Q&A

When was SuperPlay acquired and by whom?

SuperPlay was acquired by Playtika in September 2024.

What is SuperPlay's primary product?

SuperPlay's primary product is Dice Dreams, a multiplayer casual mobile game available on both iOS and Android platforms, known for its social features and engaging gameplay.

Which investors participated in SuperPlay's December 2021 funding round?

In December 2021, SuperPlay received funding from lead investor VGames and O.G. Venture Partners.

What was the impact of SuperPlay's acquisition on Playtika?

In April 2026, news reports indicated that SuperPlay's success following its acquisition by Playtika led to earnout payments that were threatening Playtika's financial stability, suggesting the acquisition significantly exceeded expectations.

When was SuperPlay founded and by whom?

SuperPlay was founded in January 2019 by Gilad Almog.