Supersmart

Company Overview

Snapshot

Founded in January 2015 by Barak Abitbol, Supersmart operates with 11–50 employees. The company has raised $20 million across two funding rounds from two investors. In January 2022, Supersmart secured a new investment to advance its autonomous fast checkout system.

Business overview

Supersmart provides AI-driven, fully automated checkout solutions for brick-and-mortar retailers. Its core technology transforms existing retail formats into fully digitalized frictionless stores, incorporating a validation engine to minimize loss. The company offers plug-and-play products that enable autonomous fast-track checkout and 'grab & go' instant checkout, serving the retail and food service industries by enhancing operational efficiency and customer acquisition.

Strategic signal

In October and November 2022, Gideon Shmuel was appointed as the new CEO of Supersmart. This leadership change signals a strategic move to potentially steer the company through its next phase of growth and market expansion, particularly as it continues to deploy its autonomous checkout systems in various retail environments.

Company Intelligence Q&A

What is Supersmart's primary offering?

Supersmart provides AI-powered autonomous checkout solutions for brick-and-mortar retailers, enabling fully digitalized and frictionless shopping experiences with integrated loss prevention.

When was Supersmart founded?

Supersmart was founded in January 2015.

Who was recently appointed as CEO of Supersmart?

Gideon Shmuel was appointed as the new CEO of Supersmart in October and November 2022.

What was a significant funding event for Supersmart?

In January 2022, Supersmart raised a new investment for its autonomous fast checkout system, with Millennium Food-Tech participating.

Which markets does Supersmart target?

Supersmart targets the global retail and food service markets with its AI-powered mobile self-checkout and 'grab & go' instant checkout solutions.