Sweet Victory
Chewing Gum to Block the Sugar Receptors
Company Overview
Snapshot
Founded in December 2021 by Gitit Lahav and Shimrit Lev, Sweet Victory operates with 1–10 employees. The company has raised $1.5M across one funding round, developing innovative chewing gum solutions.
Business overview
Sweet Victory develops a chewing gum designed to help individuals manage sugar cravings and addiction. The core product utilizes organic Gymnema leaf extract (Gymnema Sylvestre), a natural ingredient that blocks sugar receptors on the tongue, making sugary foods taste less sweet. This mechanism aims to reduce cravings for sweet items. The company's chewing gum is effective within two minutes, with effects lasting for two hours, and targets consumers in the Agriculture & Food Technologies sector, specifically within Food Tech, Food Trade & Services, and Novel Food & Ingredients.
Strategic signal
In March 2026, Sweet Victory Gum demonstrated significant potential in a pilot clinical trial, helping Type 1 diabetics halve their sweets snacking. This indicates a strong validation of the product's efficacy and its potential to offer meaningful control over sugar habits for at-risk groups and wellness seekers, signaling a promising trajectory for market expansion and health-focused applications.
Log in to access full profile ›Company Intelligence Q&A
- What is Sweet Victory's primary product?
- Sweet Victory's primary product is a chewing gum infused with organic Gymnema leaf extract, designed to block sugar receptors on the tongue and reduce sugar cravings.
- When was Sweet Victory founded?
- Sweet Victory was founded in December 2021 by Gitit Lahav and Shimrit Lev.
- What is Sweet Victory's stage of funding?
- Sweet Victory is currently in the Seed funding stage.
- What recent clinical trial results has Sweet Victory announced?
- In March 2026, Sweet Victory announced that a pilot clinical trial showed its Gymnema-infused chewing gum helped Type 1 diabetics reduce their sweets snacking by half.
- What was a key finding from participant feedback on Sweet Victory Gum?
- In May 2023, Sweet Victory reported that 9 out of 10 participants indicated they had reduced their sweet intake and experienced weight loss while using Sweet Victory Gum.