CrazyLabs

Company Overview

Snapshot

Founded in December 2010 by Sagi Schliesser, CrazyLabs operates with 201–500 employees. The company has raised $13.3 million across three funding rounds from three investors, with Qualcomm Ventures as a lead investor. CrazyLabs was acquired by Embracer Group in August 2021, marking a significant exit in the mobile gaming sector.

Business overview

CrazyLabs is a mobile game publisher specializing in the development, distribution, and innovation of hyper-casual games. The company focuses on creating engaging mobile experiences, serving the global market of gamers. It operates within the Media & Entertainment Technologies sector, specifically in digital content engagement and entertainment, leveraging mobile platforms and interfaces.

Strategic signal

In December 2024, CrazyLabs highlighted its strategic adoption of AI to enhance game production, particularly for internationalization, facilitating easier translation and localization of games and marketing materials. This move signals a forward-looking approach to scaling its global reach and optimizing development processes, indicating a strong commitment to innovation and market expansion.

Company Intelligence Q&A

What was a key strategic development for CrazyLabs in 2024?

In December 2024, Nir Miretzky, Head of Innovation and AI at CrazyLabs, discussed the company's use of AI to enhance game production, focusing on internationalization and localization to reach a broader global audience.

When was CrazyLabs acquired and by whom?

CrazyLabs was acquired by Embracer Group in August 2021. This acquisition integrated CrazyLabs as an independent group under DECA Games, a subsidiary of Embracer Group.

What was CrazyLabs' strategy for expanding in India?

In March 2022, CrazyLabs announced its focus on expanding game development in India, leveraging local talent and cost advantages. This included acquiring independent studios and establishing accelerator programs like CrazyHubs to mentor indie developers.

What was a notable partnership for CrazyLabs in 2022?

In May 2022, CrazyLabs partnered with RoboFruits Games to optimize the game Multi Maze 3D, helping it achieve over 20 million downloads and become a global success by improving performance and monetization strategies.

What was a significant funding event for CrazyLabs?

In October 2013, CrazyLabs, then operating as TabTale, raised funding from investors including Qualcomm Ventures. The capital was intended for acquisitions and hiring.