Tapingo

Real-time Mobile Shopping Platform

Business Software
Acquired by Grubhub on Sep, 2018
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Company Overview

Snapshot

Founded in October 2010 by Udi Oster and Daniel Almog, Tapingo operated with 11–50 employees. The company raised a total of $66 million across 4 funding rounds from 9 investors. Tapingo was acquired by Grubhub in September 2018.

Business overview

Tapingo developed a mobile commerce application specializing in advance ordering for food pickup and delivery services. The company primarily focused on the college market, providing a platform that integrated with campus meal plans and point-of-sale systems. Tapingo operated within the Business Software sector, specifically in e-Commerce Tools, and leveraged mobile and geolocation technologies to enhance the shopping experience for students and support campus dining operations.

Strategic signal

In November 2019, Grubhub completed the integration of Tapingo's online food-ordering service, transitioning all on-campus and off-campus orders to the Grubhub app. This move signaled Grubhub's strategy to consolidate its campus dining offerings under a unified brand, aiming to provide students with a more seamless and convenient food-ordering experience while retaining Tapingo's underlying systems and operational team.

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Company Intelligence Q&A

What was the most significant corporate milestone for Tapingo?
Tapingo was acquired by Grubhub in September 2018. This acquisition integrated Tapingo's campus food ordering platform into Grubhub's broader delivery network.
When did Tapingo last raise capital and from which investors?
Tapingo secured a D Round of funding in September 2016. Investors included TPG and Khosla Ventures.
What was the strategic impact of Tapingo's partnership with CBORD?
In January 2018, CBORD partnered with Tapingo to allow CBORD account holders to implement Tapingo's pickup and delivery services. This collaboration aimed to provide a seamless mobile ordering solution for college students and university clients, following a successful pilot with the University of South Carolina and Minnesota State University Moorhead.
How did Tapingo expand its service offerings in August 2015?
In August 2015, Tapingo launched three new features: Tapingo Delivery, an on-demand delivery service staffed by students; scheduled ordering for advance pickups; and quick picks for immediate pickup of items with minimal prep time. These enhancements aimed to increase order volumes and improve efficiency across its college campus network.
What was the outcome of Grubhub's acquisition of Tapingo?
Following its acquisition by Grubhub in September 2018, Tapingo's online food-ordering service was fully integrated into the Grubhub app by November 2019. This transition allowed students to use a single app for both on-campus and off-campus food orders, leveraging Tapingo's existing team and systems under the Grubhub brand.
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