Tarya

Company Overview

Snapshot

Founded in January 2014 by Eyal Elhayany, Varda Lusthaus, and Assaf Shlush, Tarya operates with 11–50 employees. The company has raised $2.6 million across three funding rounds and went public on TASE in July 2022.

Business overview

Tarya operates a peer-to-peer investment platform in Israel, aiming to provide growth, retention, and relevance through alternative investments and credit solutions for individuals and small businesses. The company's technology returns loan profits to lenders rather than financial institutions and offers real-time financing solutions to borrowers. Tarya's financial platform provides a full-suite solution to businesses, operating in the Fintech & Insurtech sector, specifically focusing on Lending & Financing.

Company Intelligence Q&A

What significant corporate event did Tarya undergo in July 2022?

In July 2022, Tarya went public on the Tel Aviv Stock Exchange (TASE). This event was celebrated with a special opening bell ceremony at the TASE, marking a significant milestone for the fintech company.

What was the strategic context of Tarya's merger discussions with Luzon Real Estate in April 2022?

In April 2022, Luzon Real Estate called for a stockholders meeting to approve its merger with Tarya. The merger was set to value Tarya at approximately 320 million shekels (pre-merger), with Tarya's shareholders holding 72.5% of the merged company's shares. This was a significant step towards Tarya's entry into the Tel Aviv Stock Exchange.

What was the status of Tarya's merger with Luzon Real Estate in December 2021?

In December 2021, Tarya's merger with Luzon Real Estate, initially valued at 300 million shekels, faced delays due to lawsuits and issues with approval from the Israel Securities Authority. Phoenix Insurance, which had agreed to acquire 10% of Tarya, withdrew from the deal.

What regulatory milestone did Tarya achieve in June 2021?

In June 2021, Tarya received permanent approval to operate as a non-bank credit company. This approval was a key condition for its merger with Luzon Real Estate, which was valued at 300 million shekels.

What were Tarya's financial results and strategic plans in February 2021?

In February 2021, Tarya reported revenues of NIS 45.8 million for 2020, a decrease from NIS 55.4 million in 2019, attributed to reduced credit activity during the coronavirus crisis. The company was planning to go public through a merger with Luzon Real Estate, contingent on conditions including a NIS 300 million valuation for Tarya.