TinyTap

Company Overview

Snapshot

Founded in September 2012 by Yogev Shelly and Oren Elbaz, TinyTap operates with 11–50 employees. The company has raised a total of $18.05 million across 7 funding rounds from 14 investors. In June 2022, TinyTap was acquired by Animoca Brands Corporation.

Business overview

TinyTap operates an educational marketplace offering over 180,000 interactive games created by teachers globally, available in multiple languages. The platform enables educators to easily develop and share games, either for free or as premium content, providing them with an additional income stream. Families can access these games through a premium subscription, serving the education and knowledge technologies sector, specifically targeting children and parents with mobile-based learning solutions.

Strategic signal

In October 2022, TinyTap, as a subsidiary of Animoca Brands, launched a Publisher NFT Collection to integrate Web3 education with its play-to-learn games. This initiative aims to decentralize education and incentivize teachers by offering co-publishing rights and revenue sharing from NFT sales, signaling a strategic pivot towards blockchain technology and new monetization models within the EdTech space.

Company Intelligence Q&A

When was TinyTap acquired and by whom?

TinyTap was acquired by Animoca Brands Corporation in June 2022 for $38.875 million, establishing a new business segment for blockchain-based user-generated educational content.

What strategic initiative did TinyTap launch in October 2022?

In October 2022, TinyTap launched a Publisher NFT Collection to bring Web 3.0 education to its platform, allowing NFT holders co-publishing rights to educational games and a share of future revenues.

What was the outcome of TinyTap's partnership with Oxford University Press?

In June 2018, TinyTap announced a partnership with Oxford University Press, which was intended to launch learning plans in multiple languages and promote the company's educational content.