Company Overview
Snapshot
Founded in April 2015 by Anat Shperling and Yifat Anzelevich, Toya operates with 11–50 employees. The company has raised $6M across four funding rounds from nine investors. In September 2022, Toya partnered with Dove to develop a Roblox game focused on fostering girls' self-esteem.
Business overview
Toya is a female-led studio that develops video games and virtual goods inspired by the life stories of pioneering women, primarily focusing on the Roblox platform. The company's offerings include games like My Farm, a farming simulator, and Miraculous, a superhero-themed Roblox game. Toya aims to create open-ended, nonlinear games that showcase inspiring role models and help players develop critical skills, operating within the Media & Entertainment Technologies sector, specifically targeting Digital Content Engagement & Entertainment.
Strategic signal
In September 2022, Toya partnered with Dove to create a Roblox game designed to address unrealistic body ideals and promote self-esteem among girls. This collaboration signals Toya's commitment to leveraging its gaming platform for social impact and brand partnerships, expanding its reach beyond traditional entertainment to include educational and empowerment initiatives within the gaming industry.
Log in to access full profile ›Company Intelligence Q&A
- What is Toya's core mission?
- Toya is a female-led studio that develops video games and virtual goods inspired by the life stories of pioneering women, aiming to create realms where players can unlock creativity and potential while learning critical skills.
- What was a significant partnership for Toya in 2022?
- In September 2022, Toya partnered with Dove to create a Roblox game focused on fostering girls' self-esteem and addressing unrealistic body ideals.
- Which platform does Toya primarily focus on for its games?
- Toya primarily focuses on Roblox, a community-driven platform known for its democratic gameplay and avid female audience.
- What was a notable achievement for Toya's 'Miraculous Ladybug' game?
- In June 2021, Toya's 'Miraculous Ladybug' game achieved 100 million plays on Roblox, demonstrating significant user engagement.
- What type of funding did Toya receive in September 2021?
- In September 2021, Toya received funding from investors including Drive by DraftKings and Eli Manning.