Toya Overview
Toya is a female-led studio that develops video games and virtual goods inspired by the life stories of pioneering women. The company is currently focusing on Roblox, a powerful community-driven platform featuring democratic gameplay and an avid female audience. Toya’s games include My Farm, a farming game simulating the economics of multinational farms; and Miraculous, a Roblox game with superheroes as characters. Toya is committed to creating realms where players are not bound by the constraints of an imperfect world and can unlock their creativity and potential. Toya’s approach centers on developing nonlinear, open-ended games that showcase inspiring role models while enabling players to learn the critical skills necessary for succeeding in the outside world.
Cumulative Funding Raised Over Time ($)
Latest News
growth-positive
Toya and Dove design Roblox game to foster girls' self esteem
Toya, a female-led games studio, has partnered with Dove to launch a game on Roblox called Super U Story. The game aims to address unrealistic beauty ideals, especially on social media, and promote body confidence and diversity. Designed for girls ages 9 to 16, Super U Story features characters with diverse bodies, skin tones, abilities, and conditions. Through gameplay and in-game messages, players are encouraged to reflect on their own body confidence and reject unrealistic standards. The partnership between Toya and Dove was developed with support from Doves research, which found that a lack of diversity in video games negatively impacts the self-esteem of female gamers. Toya aims to create an experience that sparks conversations and helps the next generation avoid self-hatred and body image issues.
Partners
growth-positive
Female-founded gaming studio Toya raises $4 million to fuel diverse growth on Roblox
Israeli startup Toya, a Roblox-focused gaming and female-founded gaming studio, has raised $4 million in a funding round led by Drive by DraftKings. The investment will be used to enhance Toyas product offering, integrate new titles onto its platform, and expand hiring and partnerships efforts. Toyas user base has grown over 100 times since the beginning of the year, with over 200 million game visits. The company aims to create inclusive games for girls and women on user-generated platforms like Roblox. The funding round also included participation from Remagine Ventures, Powerhouse Capital, Craig Sherman (early Roblox investor), and NFL legend Eli Manning. Drive by DraftKings CEO Meredith McPherron will join Toyas Board of Directors.
InvestmentPartners
growth-positive
Toya's Miraculous Ladybug gets 100M plays on Roblox
Toya Studio and Zag Games announced that their Roblox game Miraculous RP: Quests of Ladybug & Cat Noir has exceeded 100 million plays in just seven weeks. The game is based on the animated TV series Miraculous: Tales of Ladybug & Cat Noir. Toya Studio, a female-led publisher and developer, collaborated with Zag Games to develop the game. The games success on the Roblox platform demonstrates the power of the platform and the popularity of Roblox games. The game received positive feedback from players and achieved high user engagement. Toya Studio plans to add new content and host live events in the future. The success of the game validates Toya Studios mission of creating inclusive and diverse games for girls, boys, and young adults.
CustomersPartners
growth-positive
Israeli gaming company Toya found a home in the Roblox community
Shares of Roblox Corp closed up 54.4% in its NYSE trading debut, valuing the company at $45.2 billion. The article discusses Roblox as a game, social network, content distribution channel, game development ecosystem, and digital store. It highlights the growing commercial activity on the platform through user-generated content. Toya, an Israel-based company, is mentioned as one of the enterprises creating games for Roblox. The article also mentions Robloxs unique approach to user-generated content and its appeal to developers. The CEO of Toya praises Robloxs flexibility and access to an existing audience. The article concludes with a discussion on Robloxs decision to go public and the CEOs commitment to democratization.
CustomersPartners
growth-positive
Israel's Toya creates social games for girls on Roblox
Toya, a game studio that makes social games on top of Roblox, is focused on creating games for girls and women. With Roblox having a large user base, Toya saw an opportunity to provide more diversity in the platform by introducing more female avatars and characters. The company has released successful prototypes on Roblox and has received funding from investors including Mike Vorhaus. Toya is currently raising another round of funding. While the platform takes a large cut of revenues, Toya benefits from organic exposure and immediate feedback from the community. The company is targeting kids aged seven to 14 and aims to increase the visibility of female characters in gaming.
Customers
| Sector | Media & Entertainment Technologies |
Funding
| Total funding | $6M |
| Last funding | Undisclosed |
| Stage | Seed |
| Rounds | 4 |
| Investors | 9 |
Team Members
4
Employees: 11-50
Web & Social Links
| Website | www.toyaplay.com |
Locations
Eduard Bernstein St 18, Tel Aviv-Yafo, Israel
Photos & Videos
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