Trax Retail
Cloud-based Retail Management Solutions
Company Overview
Snapshot
Founded in March 2010 by Joel Bar-El and Dror Feldheim, Trax Retail operates with over 800 employees. The company has raised over $1 billion across 10 funding rounds from 13 investors. In February 2026, Trax Retail was acquired by Form.
Business overview
Trax Retail provides cloud-based retail management solutions, specializing in image-recognition technology and market data services for tier-one manufacturers. Its core technology utilizes iOS, Android, and Windows smartphones and tablets to capture retail shelf images, providing immediate, actionable mobile reports to sales representatives and aggregated web reports to management teams. The company serves the retail and consumer goods industries, with a focus on in-store execution controls and unlocking revenue opportunities at points of sale, operating within the Business Software sector, specifically Sales & Marketing Solutions and e-Commerce Tools.
Strategic signal
In February 2026, Trax Retail was acquired by Form, marking a significant exit for the company. This acquisition indicates a strong market validation for Trax Retail's AI-driven shelf analytics and image recognition technology, suggesting a strategic move to integrate its capabilities into a larger platform to expand its reach and impact within the retail technology landscape.
Log in to access full profile ›Company Intelligence Q&A
- What was a significant recent corporate development for Trax Retail?
- In February 2026, Trax Retail was acquired by Form. This acquisition aims to expand Form's offerings in AI-driven shelf analytics by integrating Trax Retail's technology.
- What was Trax Retail's last disclosed funding activity?
- In November 2023, Trax Retail secured $50 million in debt financing from Deutsche Bank, as reported by Yahoo Finance.
- Which investors participated in Trax Retail's April 2021 funding round?
- In April 2021, Trax Retail received funding from investors including.
- When did Trax Retail acquire Shopkick?
- Trax Retail acquired Shopkick in June 2019.
- What was a notable partnership for Trax Retail in early 2019?
- In January 2019, Trax Retail announced a partnership with Google Cloud to digitize retail stores, leveraging cloud technology for enhanced retail insights.