Company Overview
Snapshot
Founded in April 2020 by Itay Katzav and Max Lerner, Treat operates with 11–50 employees. The company has raised $2.42 million across 2 funding rounds from 2 investors. In October 2024, Treat received follow-on funding from Stardom Ventures.
Business overview
Treat combines mobile gaming with pet care through its play-to-impact model, allowing players to send virtual items to real shelter animals. The company's core product is a mobile game featuring a real pet avatar, currently in beta. Treat serves the consumer market, specifically recreational and lifestyle pet owners, operating within the Media & Entertainment Technologies sector, with a focus on Digital Content Engagement & Entertainment, Simulation & Imaging, and Mobile platforms.
Strategic signal
In October 2024, Treat secured follow-on funding from Stardom Ventures. This investment signals continued investor confidence in Treat's unique play-to-impact model, which has already facilitated the delivery of over 170,000 items to shelter animals, demonstrating the potential for mobile gaming to drive tangible social impact within the pet care industry.
Log in to access full profile ›Company Intelligence Q&A
- When was Treat founded and by whom?
- Treat was founded in April 2020 by Itay Katzav and Max Lerner.
- What is Treat's primary business model?
- Treat operates on a B2C business model, targeting individual consumers, specifically pet owners.
- How much capital has Treat raised to date?
- Treat has raised a total of $2.42 million across its funding rounds.