Company Overview
Snapshot
Founded in January 2012 by Eytan Avigdor, Guy Avigdor, and Noam Avigdor, Klear operates with 11–50 employees. The company raised $2.9 million across 4 funding rounds from 5 investors. Klear was acquired by Meltwater in April 2021.
Business overview
Klear, a Meltwater company, provides a leading influencer marketing platform designed to help brand marketers make data-driven decisions. The company's core technology measures the social web, offering an influencer-identification engine and detailed cross-network information on individuals. Klear serves thousands of brands and agencies for influencer marketing, social monitoring, and competitive analysis, operating within the Business Software sector, specifically in Data Analysis & Decision Support and Advertising Platforms.
Strategic signal
In April 2021, Meltwater announced its agreement to acquire Klear for $17.8 million, a significant validation of Klear's influencer marketing technology and its position in the social media analytics market. This acquisition signals a strategic move by Meltwater to enhance its social media management offerings with advanced influencer capabilities, indicating a strong market demand for integrated marketing solutions.
Log in to access full profile ›Company Intelligence Q&A
- When was Klear acquired and by whom?
- Klear was acquired by Meltwater in April 2021 for $17.8 million in a combination of cash and earn-out.
- What was the latest funding round for Klear?
- In June 2015, Klear received funding from investors TMT Investments.
- What was a key partnership announced by Klear?
- In October 2018, Klear announced a referral partnership with Hootsuite to integrate influencer marketing technology with social media management.
- When did Klear introduce automated tracking for influencer marketing campaigns?
- In August 2018, Klear introduced automated tracking for influencer marketing campaigns.