Klear News
8 articles
Meltwater announces agreement to acquire leading social influencer marketing company Klear for $17.8 million in a combination of cash and earn-out
Meltwater B.V., a global SaaS provider of media intelligence and social analytics, has agreed to acquire Klear, an Israeli SaaS company specialising in influencer marketing. The deal, which is expected to close on April 14th, 2021, is part of Meltwaters growth strategy, which includes investments and acquisitions in the social media segment. This is Meltwaters second acquisition since it was listed on Euronext Growth Oslo in December 2020 and its tenth since 2016. Klears solutions will be integrated with Meltwaters product, creating a unique offering in the market.
Acquisition
https://www.martechadvisor.com/news/influencer-marketing/klear-launches-new-tool-allows-brands-and-influencers-to-share-and-approve-content/
Both Influencers and Brands Embraced Instagram Stories in 2018
Influencers on Instagram embraced Stories in 2018 as a way to let their creativity shine through, and brands soon followed suit, executives in the sector said in response to a new study by Klear. Klears analysis found that Stories represented one-third of the more than 2.1 million sponsored posts on Instagram last year that contained the #paid hashtag. The study highlights the growth and impact of influencer marketing on Instagram.
Customers
Klear Announces Referral Partnership with Hootsuite to Power Social Media Management with Influencer Marketing Technology
Klear, an influencer marketing technology company, has announced a referral partnership with Hootsuite, the worlds most popular social media management solution. This partnership will provide enterprise brands with a complete set of tools for managing their social media marketing efforts. Klears software platform helps brands find influencers, manage relationships with them, and measure results. Hootsuite offers capabilities in scheduling, monitoring, and measuring social engagement. The partnership aims to enable a seamless workflow for influencer marketing and social media management. Klears platform also includes features such as support for Instagram Stories, YouTube demographics, and a Vetted Program for verified influencers. Klear is used by Fortune 500 companies and marketing firms. Hootsuite is the most widely used social media management platform, trusted by millions of people and organizations.
Partners
Klear Introduces Automated Tracking for Influencer Marketing Campaigns
Klear, an Influencer Marketing Technology Company, has launched a new feature that allows marketers to measure the impact of influencer marketing campaigns on Instagram Stories. This feature enhances Klears platform by providing brands with the ability to assess the impact and media value of content generated by influencers on Instagram Stories. Klears automated performance measurement already tracks content across various platforms, and Instagram Stories will be the latest addition to their campaign measurement solution. The tracking includes real-time updates and performance metrics for both campaign and individual influencer levels. Klear also helps marketers identify micro-influencers and ranks them based on a Klear-score.
Partners
Instagram Influencer Marketing Doubled in 2017
Instagram saw significant growth in influencer marketing between 2016 and 2017, with the number of influencer posts nearly doubling. Sponsored Instagram posts generated about 1 billion likes globally in 2017. The majority of Instagram influencers are young, with 18-34 year olds accounting for nearly three-quarters of the group. Women make up about 84% of Instagram influencers. The top industries partnering with influencers on Instagram are fashion and accessories, followed by beauty and cosmetics. The number of Instagram users in the US is expected to reach 96.3 million this year and 118.1 million by 2021.
CustomersPartners
Klear for iOS gives you handy insights to up your Twitter game
Klear, an Israeli company formerly known as Twtrland, has launched a new iOS app that provides Twitter users with easy-to-parse stats and account recommendations. The app gives users an overview of their current performance on Twitter, including changes over time, and offers insights through a series of cards suggesting new people to follow and highlighting influential people they already follow. The app also combines Twitter and Instagram followers to create an overall follower count. This app is a lightweight way for users to expand their horizons and get more out of Twitter.
Customers
Klear, Formerly Called Twtrland, Gets $1.5M To Grow Its Social Media Analytics Platform
Twtrland, now rebranded as Klear, has raised $1.5 million in funding and plans to integrate data from multiple social networks. The funding brings Klears total raised to $2 million. The company will use the capital for sales and marketing, focusing on growth in the US and UK. Klear aims to target companies that want less complicated analytics and small to medium-sized businesses looking to increase their social media presence. The platform differentiates itself by providing clear and comprehensive analytics, allowing users to find relevant accounts and track competitors. Klear monetizes through monthly subscription plans and currently has 500 paying customers.
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