Klear

Influencer Marketing Platform

Business Software
Acquired by Meltwater on Apr, 2021
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Company Overview

Snapshot

Founded in January 2012 by Eytan Avigdor, Guy Avigdor, and Noam Avigdor, Klear operates with 11–50 employees. The company raised $2.9 million across 4 funding rounds from 5 investors. Klear was acquired by Meltwater in April 2021.

Business overview

Klear, a Meltwater company, provides a leading influencer marketing platform designed to help brand marketers make data-driven decisions. The company's core technology measures the social web, offering an influencer-identification engine and detailed cross-network information on individuals. Klear serves thousands of brands and agencies for influencer marketing, social monitoring, and competitive analysis, operating within the Business Software sector, specifically in Data Analysis & Decision Support and Advertising Platforms.

Strategic signal

In April 2021, Meltwater announced its agreement to acquire Klear for $17.8 million, a significant validation of Klear's influencer marketing technology and its position in the social media analytics market. This acquisition signals a strategic move by Meltwater to enhance its social media management offerings with advanced influencer capabilities, indicating a strong market demand for integrated marketing solutions.

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Company Intelligence Q&A

When was Klear acquired?
Klear was acquired by Meltwater in April 2021 for $17.8 million in a combination of cash and earn-out.
What was Klear's total disclosed funding prior to acquisition?
Klear raised a total of $2.9 million across 4 funding rounds prior to its acquisition.
Which investors participated in Klear's June 2015 funding round?
In June 2015, Klear received funding from TMT Investments, AltaIR Capital, and gig. This round was part of a $1.5 million total funding announced in June 2015.
Did Klear form any strategic partnerships?
In October 2018, Klear announced a referral partnership with Hootsuite to integrate its influencer marketing technology with social media management.
What was a key product development for Klear in 2018?
In August 2018, Klear introduced automated tracking for influencer marketing campaigns, enhancing its platform's capabilities for brands.
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