Company Overview
Snapshot
Founded in November 2013 by Limor Katz, Oren Raz, and Aviad Raz, UpStep operates with 11–50 employees. The company has raised $3.97 million across two funding rounds, with Fundit as a disclosed investor. In January 2024, UpStep was recognized for topping the US insoles industry.
Business overview
UpStep develops advanced custom orthotics, leveraging technology to create personalized solutions based on individual foot impressions and lifestyle data. The company provides customers with at-home impression kits to facilitate the creation of tailored orthotics. Operating within the Health Tech & Life Sciences sector, UpStep serves markets in the United States, United Kingdom, and Israel, catering to consumers, athletes, and military personnel with medical products and devices.
Strategic signal
In January 2024, UpStep was highlighted for its leadership in the US insoles industry. This recognition signals strong market penetration and brand acceptance, indicating the company's successful strategy in a competitive health tech market and suggesting potential for continued growth and expansion.
Log in to access full profile ›Company Intelligence Q&A
- When was UpStep founded and by whom?
- UpStep was founded in November 2013 by co-founders Limor Katz, Oren Raz, and Aviad Raz.
- What is UpStep's primary business model?
- UpStep primarily operates with B2C and B2B2C business models, providing advanced custom orthotics directly to consumers and through business partnerships.
- What significant market recognition did UpStep receive recently?
- In January 2024, UpStep was noted for topping the US insoles industry, highlighting its strong market position and impact.
- What was a key operational goal announced by UpStep in early 2024?
- In February 2024, UpStep announced a goal to reduce the planning time for orthotics by 70%, indicating a focus on enhancing efficiency through technology.
- Which investor participated in a funding round for UpStep?
- In September 2020, Fundit participated in an equity crowdfunding round for UpStep, which was part of the company's total $3.97 million raised across two funding rounds.