Company Overview
Snapshot
Founded in November 2013 by Limor Katz, Oren Raz, and Aviad Raz, UpStep operates with 11–50 employees. The company has raised $3.97 million across two funding rounds, with Fundit participating. In January 2024, UpStep was recognized for topping the US insoles industry.
Business overview
UpStep is a Health Tech & Life Sciences company specializing in advanced custom orthotics. The company utilizes sophisticated technology to produce personalized orthotics based on individual foot impressions and specific lifestyle and needs data. UpStep provides customers with an at-home impression kit to facilitate the creation of tailored orthotics, serving markets in Israel, the United States, and the United Kingdom. Its business models include B2C and B2B2C, operating within the medical devices and assistive devices sectors.
Strategic signal
In February 2024, UpStep announced a strategic initiative to reduce orthotics planning time by 70%. This development signals a significant focus on operational efficiency and technological advancement, potentially enhancing production capacity and accelerating market responsiveness, which could be a key differentiator in the competitive custom orthotics market.
Log in to access full profile ›Company Intelligence Q&A
- When was UpStep founded and by whom?
- UpStep was founded in November 2013 by co-founders Limor Katz, Oren Raz, and Aviad Raz.
- What is UpStep's primary business model?
- UpStep primarily operates with B2C and B2B2C business models, providing advanced custom orthotics directly to consumers and through business partnerships.
- What significant market recognition did UpStep receive recently?
- In January 2024, UpStep was noted for topping the US insoles industry, highlighting its strong market position and impact.
- What was a key operational goal announced by UpStep in early 2024?
- In February 2024, UpStep announced a goal to reduce the planning time for orthotics by 70%, indicating a focus on enhancing efficiency through technology.
- Which investor participated in a funding round for UpStep?
- In September 2020, Fundit participated in an equity crowdfunding round for UpStep, which was part of the company's total $3.97 million raised across two funding rounds.