Company Overview
Snapshot
Founded in January 2021 by Tal Melenboim, VFR operates with 11–50 employees. The company secured $10 million in funding across one round, positioning itself to disrupt the Connected TV (CTV) advertising industry.
Business overview
VFR is an innovative company focused on disrupting the Connected TV (CTV) space by developing market-leading technology and casual content solutions. It specializes in native advertising technology, aiming to revolutionize the CTV landscape by offering non-intrusive advertising solutions for CTV service providers. VFR operates within the Business Software sector, specifically targeting Sales & Marketing Solutions and Advertising Platforms, serving the Media & Entertainment industry, including streaming and media, as well as consumers.
Strategic signal
In September 2022, VFR secured $10 million in funding, signaling strong investor confidence in its potential to disrupt the Connected TV (CTV) advertising industry. This investment highlights the growing market opportunity in CTV, especially as major streaming services integrate ad-supported subscription models, and positions VFR to become a market leader in providing innovative native advertising technology.
Log in to access full profile ›Company Intelligence Q&A
- What is VFR's primary focus?
- VFR is focused on disrupting the Connected TV (CTV) space by developing market-leading technology and casual content solutions, particularly in native advertising.
- When was VFR founded?
- VFR was founded in January 2021.
- Who is a founder of VFR?
- Tal Melenboim is a founder of VFR.
- What significant funding did VFR receive?
- In September 2022, VFR secured $10 million in funding to advance its innovative CTV technology and disrupt the advertising industry.
- What market does VFR aim to revolutionize?
- VFR aims to revolutionize the Connected TV (CTV) advertising market by offering non-intrusive native advertising solutions for service providers.