Company Overview
Snapshot
Founded in October 2014 by Ronny Golan and Oren Poleg, ViewersLogic operates with 11–50 employees. The company secured its initial funding in a Seed round in January 2014, with Force Over Mass participating as a lead investor. In March 2022, ViewersLogic appointed Simen Moen as Head of Data Analytics to enhance client insights and optimize marketing spend.
Business overview
ViewersLogic provides single-source analytics that bridge TV viewing and online activity, offering comprehensive consumer behavior data across TV, web, and mobile platforms. Their core product enables businesses to understand the effectiveness of marketing campaigns, optimize multimedia strategies, and gain insights into the consumer journey from media consumption to purchase. The company serves enterprises, advertisers, and SMBs, operating within the Business Software sector, specifically in Sales & Marketing Solutions, e-Commerce Tools, and Advertising Platforms.
Strategic signal
In March 2022, ViewersLogic appointed Simen Moen as Head of Data Analytics. This strategic hire signals the company's commitment to deepening its analytical capabilities and providing more sophisticated cross-media insights to clients, which is crucial for optimizing marketing spend in a fragmented media landscape. For investors, this indicates a focus on enhancing product value and driving client success through advanced data interpretation.
Log in to access full profile ›Company Intelligence Q&A
- When was ViewersLogic founded?
- ViewersLogic was founded in October 2014.
- Who are the founders of ViewersLogic?
- The co-founders of ViewersLogic are Ronny Golan and Oren Poleg.
- What was a significant leadership appointment at ViewersLogic?
- In March 2022, ViewersLogic appointed Simen Moen as Head of Data Analytics. Moen is responsible for interpreting consumer data to provide cross-media insights and optimize client marketing spend.
- Which investor participated in ViewersLogic's Seed round?
- In January 2014, Force Over Mass participated as a lead investor in.
- What research did ViewersLogic conduct with MediaCom?
- In May 2018, research by MediaCom and ViewersLogic indicated that 'second screening' (using a phone or tablet simultaneously with TV) makes TV ads more effective, increasing the likelihood of follow-up by 75% and improving brand awareness.